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1.
Industrial marketing / Hory Sankar Mukerjee by
  • Mukerjee, Hory Sankar
Material type: Text Text
Publication details: New Delhi: Excel Books; 2009
Availability: Items available for loan: Mzumbe University Main Campus Library (3)Location, call number: 658.804 MUK, ...

2.
Services marketing and management / B. Balaji by
  • Balaji, B
Material type: Text Text
Publication details: New Delhi: c2002
Availability: Items available for loan: Mzumbe University Main Campus Library (3)Location, call number: 658.8 BAL, ...

3.
Marketing management viewpoints : commentary and readings / S. George Walters, Morris L. Sweet and Max D. Snider. by
  • Walters, Sherwood George
  • Sweet, Morris L
  • Snider, Max D
Edition: 2d ed.
Material type: Text Text
Publication details: Cincinnati : South-western Pub. Co., c1970
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 WAL.

4.
Marketing management : analysis, planning, implementation, and control / Philip Kotler by
  • Kotler, Philip
Series: Prentice-Hall series in marketing
Edition: 7th ed.
Material type: Text Text
Publication details: Englewood Cliffs, N.J. : Prentice-Hall, c1991
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.802 KOT.

5.
Applications in basic marketing : clippings from the popular business press / William D. Perreault and E. Jerome McCarthy by
  • Perreault, William D
  • McCarthy, E. Jerome ( author )
Edition: 2002-2004 edition
Material type: Text Text
Publication details: Boston : McGraw-Hill/Irwin, c2004
Availability: Items available for loan: Mzumbe University Main Campus Library (2)Location, call number: 658.8 PER, ...

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