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1.
International marketing / Philip R. Cateora, John L. Graham. by
  • Cateora, Philip R
  • Graham, John L
Series: The McGraw-Hill/Irwin series in marketing
Edition: 11th ed.
Material type: Text Text
Publication details: New York : Irwin McGraw-Hill, c2002
Availability: Items available for loan: Mzumbe University Main Campus Library (5)Location, call number: 658.84 CAT, ...

2.
Contemporary advertising / William F. Arens. by
  • Arens, William F
Series: The McGraw-Hill/Irwin series in marketing
Edition: 8th ed.
Material type: Text Text
Publication details: Boston : McGraw-Hill Irwin, c2002
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 659.1 ARE.

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