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1.
Marketing systems for developing countries / International Conference on Marketing Systems for Developing Countries, edited by Dov Izraeli, Dafna N. Izraeli, Frank Meissner by
  • International Conference on Marketing Systems for Developing Countries, Dov Izraeli, Dafna N. Izraeli, Frank Meissner
  • Izraeli, Dov
  • Izraeli, Dafna N
  • Meissner, Frank
Series: Its Proceedings of International Conference on Marketing Systems for Developing Countries (INCOMAS) Tel-Aviv University, January 6-10, 1974
Material type: Text Text
Publication details: New York : Wiley, ©1976
Availability: Items available for reference: Mzumbe University Main Campus Library: Not for loan (1)Location, call number: 380.1091724 IZR.

2.
Statistics for marketing / Leslie W. Rodger. by
  • Rodger, Leslie W
Series: The McGraw-Hill marketing series
Material type: Text Text
Publication details: London ; New York : McGraw-Hill, c1984
Availability: Items available for loan: Mzumbe University Main Campus Library (5)Location, call number: 519.5024658 ROD, ...

3.
Developing business strategies / David A. Aaker. by
  • Aaker, David A
Edition: 5th ed.
Material type: Text Text
Publication details: New York : Wiley, c1998
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.4012 AAK.

4.
Strategic brand management : a European perspective / Kevin Lane Keller, Tony Aperia, Mats Georgson. by
  • Keller, Kevin Lane
  • Apéria, Tony
  • Georgson, Mats
Material type: Text Text
Publication details: Harlow, England ; New York : Prentice Hall Financial Times, 2008
Availability: Items available for loan: Mzumbe University Main Campus Library (3)Location, call number: 658.827 KEL, ...

5.
Marketing theory : evolution and evaluation / Jagdish N. Sheth, David M. Gardner, Dennis E. Garrett. by
  • Sheth, Jagdish N
  • Gardner, David Morgan, 1936-
  • Garrett, Dennis E
Material type: Text Text
Publication details: New York : Wiley, c1988
Availability: Items available for loan: Mzumbe University Main Campus Library (3)Location, call number: 658.8001 SHE, ...

6.
Marketing management : strategies and programs / Joseph P. Guiltinan, Gordon W. Paul and Thomas J. Madden. by
  • Guiltinan, Joseph P
  • Paul, Gordon W
  • Madden, Thomas J
Series: McGraw-Hill series in marketing
Edition: 6th ed.
Material type: Text Text
Publication details: New York : McGraw-Hill Companies, c1997
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 GUI.

7.
Marketing research : concepts, practices, and cases / Sunanda Easwaran and Sharmila J. Singh. by
  • Easwaran, Sunanda
  • Singh, Sharmila J
Material type: Text Text
Publication details: Oxford ; New York : Oxford University Press, c2006
Availability: Items available for loan: Mzumbe University Main Campus Library (3)Location, call number: 658.8 EAS, ...

8.
Canadian marketing : principles and applications / René Y. Darmon, Michel Laroche, John V. Petrof. by
  • Darmon, René Y
  • Laroche, Michel
  • Petrof, John V
Material type: Text Text
Publication details: Toronto ; New York : McGraw-Hill Ryerson, c1981
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.80097483 DAR.

9.
New product development : managing and forecasting for strategic success / Robert J. Thomas. by
  • Thomas, Robert J
Series: The Portable MBA series
Material type: Text Text
Publication details: New York : J. Wiley, c1993
Availability: Items available for loan: Mzumbe University Main Campus Library (2)Location, call number: 658.575 THO, ...

10.
International marketing and export management / Gerald Albaum, Jesper Strandskov, Edwin Duerr. by
  • Albaum, Gerald
  • Strandskov, Jesper
  • Duerr, Edwin
Edition: 4th ed.
Material type: Text Text
Publication details: Harlow, England ; New York. : Financial Times/Prentice Hall, 2002
Availability: Items available for loan: Mzumbe University Main Campus Library (3)Location, call number: 658.8 ALB, ...

11.
Marketing and the bottom line : the marketing metrics to pump up cash flow / Tim Ambler by
  • Ambler, Tim
Edition: 2nd ed.
Material type: Text Text
Publication details: New York : Prentice-Hall, c2003
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 AMB.

12.
Principles of marketing / Philip Kotler, Gary Armstrong, John Saunders and Veronica Wong by
  • Armstrong, Gary
  • Saunders, John
  • Wong, Veronica
Edition: 3rd European ed.
Material type: Text Text
Publication details: Harlow, England ; New York : Prentice Hall, 2002
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 PRI.

13.
Problems in marketing / [compiled by] E. Raymond Corey, Christopher H. Lovelock, Scott Ward. by
  • Corey, E. Raymond
  • Lovelock, Christopher H
  • Ward, Scott, 1942-
Series: McGraw-Hill series in marketing
Edition: 6th ed.
Material type: Text Text
Publication details: New York : McGraw-Hill, c1981
Availability: Items available for loan: Mzumbe University Main Campus Library (4)Location, call number: 658.8 COR, ...

14.
Principles of marketing / Frances Brassington and Stephen Pettitt. by
  • Brassington, Frances
  • Pettitt, Stephen
Edition: 2nd ed.
Material type: Text Text
Publication details: New York : Pearson Education Ltd., 1999
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 BRA.

15.
Marketing / Courtland L. Bovée and John V. Thill. by
  • Bovée, Courtland L
  • Thill, John V
Series: McGraw-Hill series in marketing
Material type: Text Text
Publication details: New York : McGraw-Hill, c1992
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 BOV.

16.
Marketing Management: Strategy and Cases / Douglas J. Dalrymple, Leonard J. Parsons by
  • Dalrymple Douglas J
  • Parsons Leonard J
Edition: 3rd ed.
Material type: Text Text
Publication details: New York : Wiley, 1983
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 DAL.

17.
Marketing management and administrative action / [compiled by] Steuart Henderson Britt, Harper W. Boyd, Jr. by
  • Britt, Steuart Henderson
  • Boyd, Harper W
Edition: 4th ed.
Material type: Text Text
Publication details: New York : McGraw-Hill, c1978
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 BRI.

18.
Marketing management and administrative action / compiled by Steuart Henderson Britt , Harper W. Boyd by
  • Steuart Henderson Britt (Compiler)
  • Harper W. Boyd (Compiler)
Series: McGraw-Hill series in marketing
Edition: 4th ed.
Material type: Text Text
Publication details: New York : McGraw-Hill, ©1978
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 MAR.

19.
The portable MBA in marketing / Alexander Hiam and Charles D. Schewe. by
  • Hiam, Alexander
  • Schewe, Charles D
Series: The Portable MBA series
Material type: Text Text
Publication details: New York : J. Wiley, c1992
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 HIA.

20.
Essentials of marketing : a marketing strategy planning approach / William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy. by
  • Perreault, William D
  • Cannon, Joseph P., Ph. D
  • McCarthy, E. Jerome
Edition: 12th ed.
Material type: Text Text
Publication details: New York : McGraw-Hill/Irwin, c2010
Availability: Items available for loan: Mzumbe University Main Campus Library (7)Location, call number: 658.8 PER, ...

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