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1.
Marketing management : strategies and programs / Joseph P. Guiltinan, Gordon W. Paul and Thomas J. Madden. by
  • Guiltinan, Joseph P
  • Paul, Gordon W
  • Madden, Thomas J
Series: McGraw-Hill series in marketing
Edition: 6th ed.
Material type: Text Text
Publication details: New York : McGraw-Hill Companies, c1997
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 GUI.

2.
Purchasing and materials management : text and cases / Donald W. Dobler, David N. Burt, Lamar Lee, Jr. by
  • Dobler, Donald W
  • Burt, David N
  • Lee, Lamar
Series: McGraw-Hill series in management | McGraw-Hill series in marketing
Edition: 5th ed.
Material type: Text Text
Publication details: New York : McGraw-Hill Pub. Co., c1990
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.7 DOB.

3.
Problems in marketing / [compiled by] E. Raymond Corey, Christopher H. Lovelock, Scott Ward. by
  • Corey, E. Raymond
  • Lovelock, Christopher H
  • Ward, Scott, 1942-
Series: McGraw-Hill series in marketing
Edition: 6th ed.
Material type: Text Text
Publication details: New York : McGraw-Hill, c1981
Availability: Items available for loan: Mzumbe University Main Campus Library (4)Location, call number: 658.8 COR, ...

4.
Marketing / Courtland L. Bovée and John V. Thill. by
  • Bovée, Courtland L
  • Thill, John V
Series: McGraw-Hill series in marketing
Material type: Text Text
Publication details: New York : McGraw-Hill, c1992
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 BOV.

5.
Marketing management and administrative action / compiled by Steuart Henderson Britt , Harper W. Boyd by
  • Steuart Henderson Britt (Compiler)
  • Harper W. Boyd (Compiler)
Series: McGraw-Hill series in marketing
Edition: 4th ed.
Material type: Text Text
Publication details: New York : McGraw-Hill, ©1978
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 MAR.

6.
Marketing research : an applied approach / Thomas C. Kinnear and James R. Taylor. by
  • Kinnear Thomas C
  • Taylor, James R, 1938-
Series: McGraw-Hill series in marketing
Edition: 5th ed.
Material type: Text Text
Publication details: New York : McGraw-Hill, c1996
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.83 KIN.

7.
Fundamentals of marketing / William J. Stanton. by
  • Stanton, William J
Series: McGraw-Hill series in marketing
Edition: 7th ed.
Material type: Text Text
Publication details: New York : McGraw-Hill, c1984
Availability: Items available for loan: Mzumbe University Main Campus Library (3)Location, call number: 658.8 STA, ...

8.
Professional sales management / Rolph E. Anderson, Joseph F. Hair and Alan J. Bush. by
  • Anderson, Rolph E
  • Hair, Joseph F
  • Bush, Alan J
Series: McGraw-Hill series in marketing
Edition: 2nd ed.
Material type: Text Text
Publication details: New York : McGraw-Hill, c1992
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.81 AND.

9.
Marketing management : strategies and programs / Joseph P. Guiltinan, Gordon W. Paul. by
  • Guiltinan, Joseph P
  • Paul, Gordon W
Series: McGraw-Hill series in marketing
Edition: 5th ed.
Material type: Text Text
Publication details: New York : McGraw-Hill, c1994
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 GUI.

10.
Fundamentals of marketing / William J. Stanton, Michael J. Etzel and Bruce J. Walker. by
  • Stanton, William J
  • Etzel, Michael J
  • Walker, Bruce J
Series: McGraw-Hill series in marketing
Edition: 9th ed.
Material type: Text Text
Publication details: New York : McGraw-Hill, c1991
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 6588 STA.

11.
Fundamentals of marketing / William J. Stanton, Michael J. Etzel, Bruce J. Walker. by
  • Stanton, William J
  • Etzel, Michael J
  • Walker, Bruce J
Series: McGraw-Hill series in marketing
Edition: 10th ed.
Material type: Text Text
Publication details: New York : McGraw-Hill, c1994
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 STA.

12.
Marketing : concepts and applications / Charles D. Schewe and Reuben M. Smith. by
  • Schewe, Charles D
  • Smith, Reuben M
Series: McGraw-Hill series in marketing
Edition: 2nd ed.
Material type: Text Text
Publication details: New York : McGraw-Hill, c1983
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 SCH.

13.
Advertising communications & promotion management / John R. Rossiter and Larry Percy. by
  • Rossiter, John R
  • Percy, Larry
Series: McGraw-Hill series in marketing
Edition: 2nd ed.
Material type: Text Text
Publication details: New York : McGraw-Hill Companies, c1997
Other title:
  • Advertising communications and promotion management
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 659.1 ROS.

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