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1.
Developing business strategies / David A. Aaker. by
  • Aaker, David A
Edition: 5th ed.
Material type: Text Text
Publication details: New York : Wiley, c1998
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.4012 AAK.

2.
Strategic market management / David A. Aaker. by
  • Aaker, David A
Edition: 6th ed.
Material type: Text Text
Publication details: New York : Wiley, c2001
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 AAK.

3.
Marketing research / David A. Aaker, and George S. Day by
  • Aaker, David A
  • Day, George S
Series: Wiley Series in Marketing
Edition: 3rd ed.
Material type: Text Text
Publication details: New York : John Wiley & Sons, c1980
Availability: Items available for loan: Mzumbe University Main Campus Library (2)Location, call number: 658.83 AAK, ...

4.
Marketing research / David A. Aaker, V. Kumar, and George S. Day. by
  • Aaker, David A
  • Kumar, V, 1957-
  • Day, George S
Edition: 5th ed.
Material type: Text Text
Publication details: New York : Wiley, c1995
Availability: Items available for loan: Mzumbe University Main Campus Library (2)Location, call number: 658.83 AAK, ...

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