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1.
Marketing management / Philip Kotler and Kevin Lane Keller. by
  • Kotler, Philip
  • Keller, Kevin Lane, 1956-
Edition: 13th ed.
Material type: Text Text
Publication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2009
Availability: Items available for loan: Mzumbe University Main Campus Library (3)Location, call number: 658.8 KOT, ...

2.
Basic marketing : a marketing strategy planning approach / William D. Perreault, Joseph P. Cannon and E. Jerome McCarthy. by
  • Perreault, William D
  • Cannon, Joseph P
  • McCarthy, E. Jerome
Edition: 17th ed.
Material type: Text Text
Publication details: Boston : McGraw-Hill Irwin, c2009
Availability: Items available for loan: Mzumbe University Main Campus Library (6)Location, call number: 658.8 PER, ...

3.
Marketing management / B. V. H. Kameswara Sastry by
  • Sastry B. V. H. Kameswara
Material type: Text Text
Publication details: Jodhpur : J. V. Publishing House, c2009
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 SAS .

4.
Fundamentals of marketing research / R. Dayanandan by
  • Dayanandan, R
Material type: Text Text
Publication details: Jodhpur : J. V. Publishing House, c2009
Availability: Items available for loan: Mzumbe University Main Campus Library (2)Location, call number: 658.83 DAY, ...

5.
Business marketing : connecting strategy, relationships, and learning / F. Robert Dwyer, John F. Tanner, Jr. by
  • Dwyer, F. Robert
  • Tanner, John F
Edition: 4th ed.
Material type: Text Text
Publication details: Boston : McGraw-Hill Irwin, c2009
Availability: Items available for loan: Mzumbe University Main Campus Library (4)Location, call number: 658.8 DWY, ...

6.
Marketing / Roger A. Kerin, Steven W. Hartley and William Rudelius. by
  • Kerin, Roger A
  • Hartley, Steven William
  • Rudelius, William
Series: McGraw-Hill/Irwin series in marketing
Edition: 9th ed.
Material type: Text Text
Publication details: Boston : McGraw-Hill/IRWIN, c2009
Availability: Items available for loan: Mzumbe University Main Campus Library (3)Location, call number: 658.8 KER, ...

7.
Marketing : the core / Roger A. Kerin, Steven W. Hartley, William Rudelius. by
  • Kerin, Roger A
  • Hartley, Steven William
  • Rudelius, William
Edition: 3ed.
Material type: Text Text
Publication details: Boston : McGraw-Hill Irwin, c2009
Availability: Items available for loan: Mzumbe University Main Campus Library (4)Location, call number: 658.8 KER, ...

8.
The four pillars of profit-driven marketing : how to maximize creativity, accountability, and ROI / Leslie H. Moeller, Edward C. Landry and Theodore Kinni. by
  • Moeller, Leslie H
  • Landry, Edward C, 1965-
  • Kinni, Theodore B, 1956-
Material type: Text Text
Publication details: New York : McGraw-Hill, c2009
Availability: Items available for loan: Mzumbe University Main Campus Library (4)Location, call number: 658.8 MOE, ...

9.
Advanced marketing and sales / BPP Learning Media by
  • BPP Learning Media
Material type: Text Text
Publication details: New Delhi : Viva Books, c2009
Availability: Items available for reference: Mzumbe University Main Campus Library: Not for loan (1)Location, call number: 658.81 ADV.

10.
Marketing / BPP learning media by
  • BPP learning media
Material type: Text Text
Publication details: New Delhi : Viva books , c2009
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 MAR.

11.
Strategic advertising management / Larry Percy and Richard Elliott. by
  • Percy, Larry
  • Elliott, Richard H
Edition: 3rd ed.
Material type: Text Text
Publication details: Oxford : Oxford University Press, c2009
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 659.1 PER.

12.
Marketing today's academic library : a bold new approach to communicating with students / Brian Mathews. by
  • Mathews, Brian
Material type: Text Text
Publication details: Chicago : American Library Association, c2009
Availability: Items available for loan: Mzumbe University Main Campus Library (2)Location, call number: 021.7 MAT, ...

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