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	1.	Basic marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy. by Perreault, William D McCarthy, E. Jerome Series: McGraw-Hill/Irwin series in marketing Edition: 13th ed. Material type: Text Publication details: Boston, Mass. : McGraw-Hill, 1990 Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 PER. Found in Open Library: Place hold Add to cart (remove)
	2.	Applications in basic marketing : clippings from the popular business press / William D. Perreault and E. Jerome McCarthy by Perreault, William D McCarthy, E. Jerome ( author ) Edition: 2002-2004 edition Material type: Text Publication details: Boston : McGraw-Hill/Irwin, c2004 Availability: Items available for loan: Mzumbe University Main Campus Library (2)Location, call number: 658.8 PER, ... Found in Open Library: Place hold Add to cart (remove)

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