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Marketing research in action / Raymond A. Kent. by
Material type: Text
Publication details: London ; New York : Routledge, 1993
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 KEN.
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Marketing research / David A. Aaker, V. Kumar, and George S. Day. by
- Aaker, David A
- Kumar, V, 1957-
- Day, George S
Edition: 5th ed.
Material type: Text
Publication details: New York : Wiley, c1995
Availability: Items available for loan: Mzumbe University Main Campus Library (2)Location, call number: 658.83 AAK, ...
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Essentials of marketing research / Tony Proctor by
Edition: 4th ed.
Material type: Text
Publication details: Harlow, England ; New York : Financial Times/Prentice Hall, 2005
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.83 PRO.
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Retail marketing / Peter J. McGoldrick by
Material type: Text
Publication details: London ; New York : McGraw-Hill, c1990
Availability: Items available for loan: Mzumbe University Main Campus Library (3)Location, call number: 658.87 McG, ...
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