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1.
Quantitative analysis in marketing management / Luiz Moutinho, Mark Goode and Fiona Davies by
  • Moutinho, Luiz
  • Davies, Fiona
  • Goode, Mark
Material type: Text Text
Publication details: Chichester ; New York : John Wiley & Sons, c1998
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.800251 MOU.

2.
Applied marketing research / Luiz Moutinho, Martin Evans. by
  • Moutinho, Luiz
  • Evan, Martin
Material type: Text Text
Publication details: Wokingham, England ; Reading, Mass. : Addison-Wesley Pub. Co., c1992
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.83 MOU.

3.
Problems in marketing : applying key concepts and techniques / Luiz Moutinho and Charles Chien. by
  • Moutinho, Luiz
  • Chien, Charles S
Edition: 2nd ed.
Material type: Text Text
Publication details: Los Angeles : Sage Publications, c2008
Availability: Items available for loan: Mzumbe University Main Campus Library (2)Location, call number: 658.8 MOU, ...

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