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1.
Marketing / Warren Keegan, Sandra Moriarty [and] Tom Duncan by
  • Keegan, Warren
  • Moriarty, Sandra
  • Duncan, Tom
Material type: Text Text
Publication details: Englewood Cliffs: Prentice Hall, 1992
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 KEE.

2.
IMC : using advertising and promotion to build brands / Tom Duncan by
  • Duncan Tom
Series: McGraw-Hill/Irwin series in marketing
Material type: Text Text
Publication details: Boston : McGraw-Hill, 2002
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.827 DUN.

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