The fundamentals and practice of marketing / John Wilmshurst.
Material type: TextPublication details: London ; Boston : Butterworth-Heinmann, 1995.Edition: 3rd edDescription: viii, 324 p. : ill. ; 24 cmISBN:- 0750609974
- 658.802 WIL
Item type | Current library | Home library | Call number | Copy number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|---|---|
Book | Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 658.802 WIL (Browse shelf(Opens below)) | 1 | Available | 0055831 |
Total holds: 0
"Published on behalf of the Institute of Marketing and the CAM Foundation."
Includes bibliographies and index.
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