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1.
The portable MBA in marketing / Alexander Hiam and Charles D. Schewe. by
  • Hiam, Alexander
  • Schewe, Charles D
Series: The Portable MBA series
Material type: Text Text
Publication details: New York : J. Wiley, c1992
Online access:
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 HIA.

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2.
Marketing : concepts and applications / Charles D. Schewe and Reuben M. Smith. by
  • Schewe, Charles D
  • Smith, Reuben M
Series: McGraw-Hill series in marketing
Edition: 2nd ed.
Material type: Text Text
Publication details: New York : McGraw-Hill, c1983
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 SCH.

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