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1.
Marketing research / David A. Aaker, V. Kumar, and George S. Day. by
  • Aaker, David A
  • Kumar, V, 1957-
  • Day, George S
Edition: 5th ed.
Material type: Text Text
Publication details: New York : Wiley, c1995
Availability: Items available for loan: Mzumbe University Main Campus Library (2)Location, call number: 658.83 AAK, ...

2.
International marketing research / V. Kumar by
  • Kumar,V
Material type: Text Text
Publication details: Upper Saddle River: Prentice Hall, ©2000
Availability: Items available for loan: Mzumbe University Main Campus Library (2)Location, call number: 658.848 KUM, ...

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