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The fundamentals and practice of marketing / John Wilmshurst.

By: Material type: TextTextPublication details: London ; Boston : Butterworth-Heinmann, 1995.Edition: 3rd edDescription: viii, 324 p. : ill. ; 24 cmISBN:
  • 0750609974
Subject(s): DDC classification:
  • 658.802 WIL
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Item type Current library Home library Call number Copy number Status Date due Barcode Item holds
Book Mzumbe University Main Campus Library Mzumbe University Main Campus Library 658.802 WIL (Browse shelf(Opens below)) 1 Available 0055831
Total holds: 0

"Published on behalf of the Institute of Marketing and the CAM Foundation."

Includes bibliographies and index.

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