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1.
An analytic approach to marketing decisions / Prentice Hall, Englewood Cliffs, N.J., ©1991 by
  • Dyer, Robert
Material type: Text Text
Publication details: Englewood Cliffs: Prentice Hall, ©1991
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 DYE.

2.
Strategic marketing : planning and control / Graeme Drummond and John Ensor. by
  • Drummond, Graeme
  • Ensor, John
Edition: 2nd ed.
Material type: Text Text
Publication details: Oxford ; Boston : Butterworth-Heinemann, c2001
Availability: Items available for loan: Mzumbe University Main Campus Library (3)Location, call number: 658.8 DRU, ...

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