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1.
E-commerce : business, technology, society / Kenneth C. Laudon, Carol Guercio Traver by
  • Laudon, Kenneth C. (Kenneth Craig), 1944-
  • ( author) Traver, Carol Guercio
Edition: 4th ed.
Material type: Text Text
Publication details: Upper Saddle River: Prentice Hall, c2008
Availability: Items available for loan: Mzumbe University Main Campus Library (4)Location, call number: 381.142 LAU, ...

2.
Electronic commerce Electronic commerce / Gary P. Schneider by
  • Schneider, Gary P
Edition: 5th ed.
Material type: Text Text
Publication details: Boston : Course Technology , c2003
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 343.730994 SCH.

3.
Electronic commerce / Gary P. Schneider, James T. Perry by
  • Schneider, Gary P
  • Perry, James T
Material type: Text Text
Publication details: Cambridge : Course Technology, ©2000
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 380.0285 SCH.

4.
Marketing management / Philip Kotler and Kevin Keller. by
  • Kotler, Philip
  • Keller, Kevin Lane
Edition: 12th. ed.
Material type: Text Text
Publication details: Upper Saddle River, NJ : Pearson Prentice Hall, c2006
Availability: Items available for loan: Mzumbe University Main Campus Library (2)Location, call number: 658.8 KOT, ...

5.
Marketing management / Philip Kotler. by
  • Kotler, Philip
Edition: 11th. ed.
Material type: Text Text
Publication details: Upper Saddle River, NJ : Pearson Prentice Hall, c2003
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 KOT.

6.
The long tail : why the future of business is selling less of more / Chris Anderson. by
  • Anderson, Chris
Edition: 1st ed.
Material type: Text Text
Publication details: New York : Hyperion, c2006
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.802 AND.

7.
Internet marketing : foundations & applications / Carolyn Siegel by
  • Siegel, Carolyn F
Edition: 2nd ed.
Material type: Text Text
Publication details: Boston, MA : Houghton Mifflin Co., c2006
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.872 SIE.

8.
World Wide Web marketing : integrating the web into your marketing strategy / Jim Sterne by
  • Sterne, Jim
Edition: 3rd ed.
Material type: Text Text
Publication details: New York : J. Wiley, c2001
Availability: Items available for loan: Mzumbe University Main Campus Library (3)Location, call number: 658.84 STE, ...

9.
The freedom economy : gaining the M-commerce edge in the era of the wireless Internet / Peter Keen, Ron Mackintosh. by
  • Keen, Peter G. W
  • Mackintosh, Ron
Material type: Text Text
Publication details: Berkeley, Calif., U.S.A. : Osborne/McGraw-Hill, c2001
Other title:
  • Gaining the M-commerce edge in the era of the wireless Internet
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 330 KEE.

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