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1.
Marketing research : concepts, practices, and cases / Sunanda Easwaran and Sharmila J. Singh. by
  • Easwaran, Sunanda
  • Singh, Sharmila J
Material type: Text Text
Publication details: Oxford ; New York : Oxford University Press, c2006
Availability: Items available for loan: Mzumbe University Main Campus Library (3)Location, call number: 658.8 EAS, ...

2.
Marketing / edited by J. Eliashberg, G.L. Lilien. by
  • Eliashberg, Jehoshua
  • Lilien, Gary L, 1946-
Series: Handbooks in operations research and management science ; v. 5
Material type: Text Text
Publication details: Amsterdam ; New York : North-Holland, 1993
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 MAR.

3.
Marketing research in action / Raymond A. Kent. by
  • Kent, Raymond A
Material type: Text Text
Publication details: London ; New York : Routledge, 1993
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 KEN.

4.
Manual of industrial marketing research / edited by Allan Rawnsley
Material type: Text Text
Publication details: New York : John Wiley, c1978
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.83 RAW.

5.
Essentials of marketing research / Del I. Hawkins and Donald S. Tull. by
  • Hawkins, Del I
  • Tull, Donald S
Material type: Text Text
Publication details: New York : Toronto : Macmillan publishing , c1994
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.83 HAW.

6.
Implementable marketing research / Alan Mercer and series edited by Rolfe Tomlinson by
  • Mercer, Alan
  • Tomlinson, Rolfe (series editor)
Series: Systems Science & Management
Material type: Text Text
Publication details: New York : Prentice Hall, 1991
Availability: Items available for loan: Mzumbe University Main Campus Library (3)Location, call number: 658.83 MER, ...

7.
Marketing research : analysis and measurement / Peter M. Chisnall by
  • Chisnall, Peter M
Edition: 2nd ed.
Material type: Text Text
Publication details: London ; New York : McGraw-Hill, c1981
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.83 CHI.

8.
Marketing research : an applied approach / Thomas C. Kinnear and James R. Taylor. by
  • Kinnear Thomas C
  • Taylor, James R, 1938-
Series: McGraw-Hill series in marketing
Edition: 5th ed.
Material type: Text Text
Publication details: New York : McGraw-Hill, c1996
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.83 KIN.

9.
Marketing research / David A. Aaker, and George S. Day by
  • Aaker, David A
  • Day, George S
Series: Wiley Series in Marketing
Edition: 3rd ed.
Material type: Text Text
Publication details: New York : John Wiley & Sons, c1980
Availability: Items available for loan: Mzumbe University Main Campus Library (2)Location, call number: 658.83 AAK, ...

10.
Applied marketing and social research / edited by Ute Bradley ; foreword by John Downham. by
  • Bradley, Ute
Edition: 2nd ed.
Material type: Text Text
Publication details: Chichester ; New York : Wiley, c1987
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.83 APP.

11.
Marketing research : analysis and measurement / Peter M. Chisnall. by
  • Chisnall, Peter M
Edition: 2nd ed.
Material type: Text Text
Publication details: London ; New York : McGraw-Hill, c1981
Availability: Items available for loan: Mzumbe University Main Campus Library (2)Location, call number: 658.83 CHI, ...

12.
Marketing research / David A. Aaker, V. Kumar, and George S. Day. by
  • Aaker, David A
  • Kumar, V, 1957-
  • Day, George S
Edition: 5th ed.
Material type: Text Text
Publication details: New York : Wiley, c1995
Availability: Items available for loan: Mzumbe University Main Campus Library (2)Location, call number: 658.83 AAK, ...

13.
The industrial market research handbook / Paul N. Hague. by
  • Hague, Paul N
Material type: Text Text
Publication details: New York : F. Watts, 1988, c1985
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.83 HAG.

14.
Industrial marketing research / William Edwin Cox by
  • Cox, William Edwin, 1930-1978
Series: Ronald series on marketing management
Material type: Text Text
Publication details: New York : Wiley, ©1979
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.83 COX.

15.
Marketing research : measurement & method : a text with cases / Donald S. Tull and Del I. Hawkins. by
  • Tull, Donald S
  • Hawkins, Del I
Series: The Macmillan series in marketing
Edition: 5th ed.
Material type: Text Text
Publication details: New York : London : Macmillan ; Collier Macmillan, c1990
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.83 TUL.

16.
The Practical approach to marketing management / Stephen Morse by
  • Morse, Stephen
Material type: Text Text
Publication details: New York: McGraw-Hill, 1967
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 MOR.

17.
Marketing research : an international approach / Marcus J. Schmidt, Svend Hollensen. by
  • Schmidt, Marcus
  • Hollensen, Svend
Material type: Text Text
Publication details: Harlow, England ; New York : Prentice Hall/Financial Times, 2006
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.83 SCH.

18.
Essentials of marketing research / Tony Proctor by
  • Proctor, Tony
Edition: 4th ed.
Material type: Text Text
Publication details: Harlow, England ; New York : Financial Times/Prentice Hall, 2005
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.83 PRO.

19.
Retail marketing / Peter J. McGoldrick by
  • McGoldrick, Peter J
Material type: Text Text
Publication details: London ; New York : McGraw-Hill, c1990
Availability: Items available for loan: Mzumbe University Main Campus Library (3)Location, call number: 658.87 McG, ...

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