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	1.	Maximising marketing effectiveness / by Gordon Wills , Sherril H. Kennedy, John Cheese and Angela Rushton. by Gordon Wills Kennedy Sherril H Cheese John Rushton Angela Series: Management decision ; v. 28, no. 2 Edition: 9th revision. Material type: Text Publication details: [Bradford, England] : MCB University Press, c1989 Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 WIL. Found in Open Library: Place hold Add to cart (remove)
	2.	Pricing strategy: reconciling customer needs and company objectives; viewpoints of leading authorities, collated and edited by Bernard Taylor and Gordon Wills. by Taylor, Bernard Prestoungrange, Gordon Material type: Text Publication details: London, Staples P., 1969 Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 338.52 TAY. Found in Open Library: Place hold Add to cart (remove)

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