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941.
Marketing in the tourism industry : the promotion of destination regions / edited by Brian Goodall and Gregory Ashworth. by
  • Goodall, Brian
  • Ashworth, G. J
Material type: Text Text
Publication details: London ; New York : Croom Helm, c1988
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.80991 MAR.

942.
Applied marketing and social research / edited by Ute Bradley ; foreword by John Downham. by
  • Bradley, Ute
Edition: 2nd ed.
Material type: Text Text
Publication details: Chichester ; New York : Wiley, c1987
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.83 APP.

943.
Strategic brand management : a European perspective / Kevin Lane Keller, Tony Apéria, Mats Georgson. by
  • Keller, Kevin Lane
  • Apéria, Tony
  • Georgson, Mats
Edition: 2nd ed.
Material type: Text Text
Publication details: Harlow, England : New York : Financial Times/Prentice Hall, c2012
Availability: Items available for loan: Mzumbe University Main Campus Library (2)Location, call number: 658.827 KEL, ...

944.
Essentials of marketing : a marketing strategy planning approach / William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy. by
  • Perreault, William D
  • Cannon, Joseph P., Ph. D
  • McCarthy, E. Jerome
Series: McGraw-Hill/Irwin series in marketing
Edition: 9th ed.
Material type: Text Text
Publication details: New York : McGraw-Hill/Irwin, c2003
Availability: Items available for loan: Mzumbe University Main Campus Library (2)Location, call number: 658.8 PER, ...

945.
Marketing research : analysis and measurement / Peter M. Chisnall. by
  • Chisnall, Peter M
Edition: 2nd ed.
Material type: Text Text
Publication details: London ; New York : McGraw-Hill, c1981
Availability: Items available for loan: Mzumbe University Main Campus Library (2)Location, call number: 658.83 CHI, ...

946.
Marketing research / David A. Aaker, V. Kumar, and George S. Day. by
  • Aaker, David A
  • Kumar, V, 1957-
  • Day, George S
Edition: 5th ed.
Material type: Text Text
Publication details: New York : Wiley, c1995
Availability: Items available for loan: Mzumbe University Main Campus Library (2)Location, call number: 658.83 AAK, ...

947.
Strategic marketing / David T Kollat, Roger D. Blackkwel and James F. Robeson by
  • Kollat, David T
  • Blackkwel Roger D
  • Robeson James F
Material type: Text Text
Publication details: New York : Holt, Rinehart and Winston, Inc. c1972
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 KOL.

948.
Fundamentals of marketing / William J. Stanton. by
  • Stanton, William J
Series: McGraw-Hill series in marketing
Edition: 7th ed.
Material type: Text Text
Publication details: New York : McGraw-Hill, c1984
Availability: Items available for loan: Mzumbe University Main Campus Library (3)Location, call number: 658.8 STA, ...

949.
The industrial market research handbook / Paul N. Hague. by
  • Hague, Paul N
Material type: Text Text
Publication details: New York : F. Watts, 1988, c1985
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.83 HAG.

950.
Marketing mistakes / Robert F. Hartley by
  • Hartley, Robert F
Edition: 6th ed.
Material type: Text Text
Publication details: New York : John Wiley & Sons, c1995
Availability: Items available for loan: Mzumbe University Main Campus Library (2)Location, call number: 658.800973 HAR, ...

951.
Fundamentals of marketing / William J. Stanton. by
  • Stanton, William J
Edition: 5th ed. International student edition
Material type: Text Text
Publication details: New York : McGraw-Hill, c1978
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 STA.

952.
Quantitative analysis in marketing management / Luiz Moutinho, Mark Goode and Fiona Davies by
  • Moutinho, Luiz
  • Davies, Fiona
  • Goode, Mark
Material type: Text Text
Publication details: Chichester ; New York : John Wiley & Sons, c1998
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.800251 MOU.

953.
Marketing investment management services : innovative strategies for capturing and keeping key institutional accounts/ Nick Mencher, Brian R. Bruce (editors) by
  • Mencher, Nick
  • Bruce, Brian R
Material type: Text Text
Publication details: New York : Woodhead-Faulkner c1992
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.81 MAR.

954.
Measuring for management : quantitative methods in health service management : essays / by J. R. Ashford ... [et al.], edited by Gordon McLachlan. by
  • Ashford, J. R
  • McLachlan, Gordon
Material type: Text Text
Publication details: London ; New York : Published for the Nuffield Provincial Hospitals Trust by the Oxford University Press, 1975
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.913621 McL.

955.
Fundamentals of marketing, additional dimensions : selections from the literature / Jack L. Taylor and James F. Robb. by
  • Taylor, Jack L
  • Robb, James F. (editor)
Edition: 2nd ed.
Material type: Text Text
Publication details: New York : McGraw-Hill, [1975]
Availability: Items available for loan: Mzumbe University Main Campus Library (2)Location, call number: 658.8008 TAY, ...

956.
Training and developing the professional salesman [by] Thomas F. Stroh. by
  • Stroh, Thomas F
Material type: Text Text
Publication details: [New York] AMACOM [1973]
Availability: Items available for loan: Mzumbe University Main Campus Library (2)Location, call number: 658.81 STR, ...

957.
Industrial marketing research / William Edwin Cox by
  • Cox, William Edwin, 1930-1978
Series: Ronald series on marketing management
Material type: Text Text
Publication details: New York : Wiley, ©1979
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.83 COX.

958.
The complete field sales program / Gerard J. Carney by
  • Carney, Gerard J
Material type: Text Text
Publication details: [New York] : AMACOM [1973]
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.81 CAR.

959.
Professional sales management / Rolph E. Anderson, Joseph F. Hair and Alan J. Bush. by
  • Anderson, Rolph E
  • Hair, Joseph F
  • Bush, Alan J
Series: McGraw-Hill series in marketing
Edition: 2nd ed.
Material type: Text Text
Publication details: New York : McGraw-Hill, c1992
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.81 AND.

960.
The marketing plan / William A. Cohen. by
  • Cohen, William A
Material type: Text Text
Publication details: New York : Wiley, c1995
Availability: Items available for loan: Mzumbe University Main Campus Library (2)Location, call number: 658.802 COH, ...

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