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81.
Industrial marketing / H. Robert Dodge by
  • Dodge, H. Robert
Material type: Continuing resource Continuing resource
Publication details: New York : McGraw-Hill, c1970
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 DOD.

82.
Consumer behavior in Asia / Hellmut Schütte with Deanna Ciarlante. by
  • Schütte, Hellmut
  • Ciarlante, Deanna
Material type: Text Text
Publication details: Washington Square, New York, N.Y. : New York University Press, 1998
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8342095 SCH.

83.
Principles of marketing / Philip Kotler, Gary Armstrong, John Saunders and Veronica Wong by
  • Armstrong, Gary
  • Saunders, John
  • Wong, Veronica
Edition: 3rd European ed.
Material type: Text Text
Publication details: Harlow, England ; New York : Prentice Hall, 1996
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 PRI.

84.
Marketing / Paul Baines, Chris Fill, and Kelly Page. by
  • Baines, Paul
  • Fill, Chris
  • Page, Kelly, 1974-
Edition: 2nd ed.
Material type: Text Text
Publication details: Oxford ; New York : Oxford University Press, 2011
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 BAI.

85.
Principles of services marketing / Adrian Palmer by
  • Palmer, Adrian
Edition: 2nd.ed
Material type: Text Text
Publication details: New York : McGraw-Hill, c 2001
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 PAL.

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