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61.
Marketing for entrepreneurs : concepts and applications for new ventures / Frederick G. Crane by
  • Crane, Frederick G
Material type: Text Text
Publication details: Thousand Oaks, Calif. : Sage Publications, c2010
Availability: Items available for loan: Mzumbe University Main Campus Library (2)Location, call number: 658.8 CRA, ...

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62.
Marketing theory / edited by Pauline Maclaran, Mike Saren, and Mark Tadajewski. by
  • Maclaran, Pauline
  • Saren, Michael
  • Tadajewski, Mark
Edition: 1st ed.
Material type: Text Text
Publication details: Thousand Oaks, CA : SAGE Publications, c2008
Availability: Items available for loan: Mzumbe University Main Campus Library (3)Location, call number: 658.8001 MAR, ...

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63.
Social marketing : influencing behaviors for good / Philip Kotler, Nancy R. Lee. by
  • Kotler, Philip
  • Lee, Nancy, 1945-
Edition: 3rd ed.
Material type: Text Text
Publication details: Los Angeles : Sage Publications, c2008
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Availability: Items available for loan: Mzumbe University Main Campus Library (2)Location, call number: 658.8 KOT, ...

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64.
Problems in marketing : applying key concepts and techniques / Luiz Moutinho and Charles Chien. by
  • Moutinho, Luiz
  • Chien, Charles S
Edition: 2nd ed.
Material type: Text Text
Publication details: Los Angeles : Sage Publications, c2008
Availability: Items available for loan: Mzumbe University Main Campus Library (2)Location, call number: 658.8 MOU, ...

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65.
Effective advertising : understanding when, how, and why advertising works / Gerard J. Tellis by
  • Tellis, Gerard J
Material type: Text Text
Publication details: New Delhi : Respone Books, a division of Sage Publications, c2004
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Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 659.1 TEL.

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66.
Evaluating research articles : from start to finish / Ellen R. Girden. by
  • Girden, Ellen R
Material type: Text Text
Publication details: Thousand Oaks, Calif. : Sage Publications, c1996
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Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 001.4 GIR.

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67.
Evaluation roots : tracing theorists' views and influences / edited by Marvin C. Alkin. by
  • Alkin, Marvin C
Material type: Text Text
Publication details: Thousand Oaks, Calif. : Sage Publications, c2004
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Availability: Items available for loan: Mzumbe University Main Campus Library (2)Location, call number: 001.4 EVA, ...

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68.
Action research for business, nonprofit, & public administration : a tool for complex times / E. Alana James, Tracesea Slater and Alan Bucknam. by
  • James, E. Alana
  • Slater, Tracesea
  • Bucknam, Alan
Material type: Text Text
Publication details: Thousand Oaks, Calif. : SAGE Publications, c2012
Other title:
  • Action research for business, nonprofit, and public administration
Availability: Items available for loan: Mzumbe University Main Campus Library (4)Location, call number: 001.4 JAM, ...

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69.
Writing up qualitative research / by Harry F. Wolcott. by
  • Wolcott, Harry F
Edition: 2nd ed.
Material type: Text Text
Publication details: Thousand Oaks, Calif. : Sage Publications, c2001
Other title:
  • Qualitative research
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Availability: Items available for loan: Mzumbe University Main Campus Library (2)Location, call number: 001.4 WOL, ...

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70.
Qualitative data analysis : a methods sourcebook / Matthew B. Miles, A. Michael Huberman, Johnny Saldana and Arizona State University. by
  • Miles, Matthew B
  • Huberman, A. M
  • Saldaña, Johnny
  • Arizona State University
Edition: Third edition.
Material type: Text Text
Publication details: Thousand Oaks, Califorinia : SAGE Publications, Inc., c2014
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 001.42 MIL.

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71.
Discovering statistics using SPSS : (and sex, drugs and rock 'n' roll) / Andy Field. by
  • Field, Andy P
Edition: 3rd ed.
Material type: Text Text
Publication details: Los Angeles : SAGE Publications, 2009
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 005.55 FIE.

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72.
Discovering statistics using SPSS : (and sex, drugs and rock 'n' roll / Andy P. Field by
  • Field Andy
Edition: 2nd ed
Material type: Text Text
Publication details: London : Sage Publications., c2005
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 005.55 FIE.

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73.
Successful publishing in scholarly journals / Bruce A. Thyer. by
  • Thyer, Bruce A
Series: Survival skills for scholars ; v. 11
Material type: Text Text
Publication details: Thousand Oaks, Calif. : Sage Publications, c1994
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Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 070.594 THY.

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74.
Ethics in the workplace : tools and tactics for organizational transformation / Craig E. Johnson. by
  • Johnson, Craig E
Material type: Text Text
Publication details: Thousand Oaks, Calif. : SAGE Publications, c2007
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Availability: Items available for loan: Mzumbe University Main Campus Library (2)Location, call number: 174.4 JOH, ...

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75.
An introduction to qualitative research / Uwe Flick. by
  • Flick, Uwe
Edition: 4th ed.
Material type: Text Text
Language: English
Publication details: Los Angeles ; Sage Publications, c2009
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 300.72 FLI.

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76.
Statistical computing environments for social research / Robert Stine, John Fox, editors. by
  • Stine, Robert A
  • Fox, John, 1947-
Material type: Text Text
Publication details: Thousand Oaks, Calif. : Sage Publications, c1997
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Availability: Items available for loan: Mzumbe University Main Campus Library (2)Location, call number: 300.285 STA, ...

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77.
Doing research : methods of inquiry for conflict analysis / Daniel Druckman. by
  • Druckman, Daniel
Material type: Text Text
Publication details: Thousand Oaks, Calif. : Sage Publications, c2005
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Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 300.72 DRU.

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78.
Qualitative research : theory, method and practice / edited by David Silverman. by
  • Silverman, David, 1943-
Edition: 2nd ed.
Material type: Text Text
Publication details: London : Sage Publications, 2004
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Availability: Items available for loan: Mzumbe University Main Campus Library (2)Location, call number: 300.72 QUA, ...

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79.
Interpreting qualitative data : methods for analyzing talk, text, and interaction / David Silverman. by
  • Silverman, David
Edition: 3rd ed.
Material type: Text Text
Publication details: London : SAGE Publications, c2006
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Availability: Items available for loan: Mzumbe University Main Campus Library (6)Location, call number: 300.72 SIL, ...

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80.
Doing qualitative research : a practical handbook / David Silverman. by
  • Silverman, David
Edition: 2nd ed.
Material type: Text Text
Publication details: London : Sage Publications, c2005
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Availability: Items available for loan: Mzumbe University Main Campus Library (5)Location, call number: 300.72 SIL, ...

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