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41.
Consumer behaviour : a European perspective / Michael Solomon, Gary Bamossy, Søren Askegaard. by
  • Solomon, Michael R
  • Barmossy, Gary, 1949-
  • Askegaard, Søren
Edition: 2nd ed.
Material type: Text Text
Publication details: Harlow : Financial Times/Prentice-Hall, c2002
Other title:
  • Consumer behavior
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8342094 SOL.

42.
Marketing : principles and practice / Dennis Adcock, Al Halborg and Caroline Ross by
  • Adcock, Dennis
  • Halborg, Al
  • Ross, Caroline
Edition: 4th ed.
Material type: Text Text
Publication details: Harlow : Financial Times/Prentice Hall, 2001
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 ADC.

43.
Strategic brand management : a European perspective / Kevin Lane Keller, Tony Apéria, Mats Georgson. by
  • Keller, Kevin Lane
  • Apéria, Tony
  • Georgson, Mats
Edition: 2nd ed.
Material type: Text Text
Publication details: Harlow, England : New York : Financial Times/Prentice Hall, c2012
Availability: Items available for loan: Mzumbe University Main Campus Library (2)Location, call number: 658.827 KEL, ...

44.
Essentials of marketing research / Tony Proctor by
  • Proctor, Tony
Edition: 4th ed.
Material type: Text Text
Publication details: Harlow, England ; New York : Financial Times/Prentice Hall, 2005
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.83 PRO.

45.
Global marketing : a decision-oriented approach / Svend Hollensen by
  • Hollensen Svend
Edition: 3rd ed.
Material type: Text Text
Publication details: Harlow : Financial Times : Prentice Hall, c2004
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.84 HOL.

46.
International marketing and export management / Gerald Albaum, Edwin Duerr. by
  • Albaum, Gerald
  • Duerr, Edwin
Edition: 6th ed.
Material type: Text Text
Publication details: Harlow, England ; New York. : Financial Times/Prentice Hall, c2008
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.84 ALB.

47.
Understanding cross-cultural management / Marie-Joëlle Browaeys and Roger Price. by
  • Browaeys, Marie-Joëlle
  • Price, Roger, 1946-
Material type: Text Text
Publication details: Harlow, England ; New York : Financial Times/Prentice Hall, 2008
Availability: Items available for loan: Mzumbe University Main Campus Library (2)Location, call number: 303.482 BRO, ...

48.
Applied economics / edited by Alan Griffiths, Stuart Wall by
  • Stuart Wall
Edition: 9th ed.
Material type: Text Text
Publication details: Harlow : Financial Times/Prentice Hall, 2001
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 330 APP.

49.
Work psychology : understanding human behaviour in the workplace / John Arnold, Cary L. Cooper, and Ivan T. Robertson. by
  • Arnold, John
  • Cooper, Cary L
  • Robertson, Ivan T, 1946-
Edition: 3rd ed.
Material type: Text Text
Publication details: Harlow, England ; New York : Financial Times/Prentice Hall , 1998
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 158.7 ARN.

50.
Economics : student workbook and reader / John Sloman and Mark Sutcliffe by
  • Sloman, John
  • Sutcliffe, Mark
Edition: 5th ed.
Material type: Text Text
Publication details: Harlow : Financial Times/Prentice Hall, c2003
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 330 SLO.

51.
Employment law in context : an introduction for HR professionals / Brian Willey by
  • Willey, Brian
Edition: 2nd ed.
Material type: Text Text
Publication details: Harlow : Financial Times Prentice Hall, 2003
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 344.1 WIL.

52.
Organizational behaviour / David A. Buchanan and Andrzej Huczynski by
  • Buchanan, David A
  • Huczynski, Andrzej
Edition: 7th ed.
Material type: Text Text
Publication details: Harlow: Financial Times Prentice Hall, 2010
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.4 BUC.

53.
Organizational behaviour : an introductory text / Andrzej Huczynski and David A. Buchanan by
  • Huczynski, Andrzej A
  • Buchanan, David A
Edition: 5th ed.
Material type: Text Text
Publication details: Harlow: Financial Times Prentice Hall, 2004
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.4 BUC.

54.
Quantitative methods for business / C. D. J. Waters by
  • Waters, Donald
Edition: 5th ed.
Material type: Text Text
Publication details: England: Financial Times/Prentice Hall, 2011
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.4033 WAT.

55.
Services marketing : managing the service value chain / Manfred Bruhn and Dominik Georgi. by
  • Bruhn, Manfred
  • Georgi, Dominck
Material type: Text Text
Publication details: Harlow, England ; New York : Financial Times/Prentice Hall, c2006
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 BRU.

56.
Services management : an integrated approach / edited by
  • Looy, Bart van (editor)
  • Gemmel, Paul (editor)
  • Dierdonck, R. van (editor)
Edition: 2nd.ed
Material type: Text Text
Publication details: Harlow : Financial Times Prentice Hall, c2003
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 SER.

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