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181.
Marketing and production decisions / Peter Tinniswood by
  • Tinniswood Peter
Series: Understanding business
Material type: Text Text
Publication details: Harlow : Longman, 1991
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658. 8 TIN.

182.
Strategic marketing : Creating competitive advantage / Douglas West, John Ford and Essam Ibrahim by
  • West, Douglas
  • Ford John
  • Ibrahim Essam
Material type: Text Text
Publication details: Delhi : Oxford , c2006
Availability: Items available for loan: Mzumbe University Main Campus Library (2)Location, call number: 658.8 WES, ...

183.
Industrial marketing research / William Edwin Cox by
  • Cox, William Edwin, 1930-1978
Series: Ronald series on marketing management
Material type: Text Text
Publication details: New York : Wiley, ©1979
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.83 COX.

184.
Teacher's guide to Marketing and production decisions / Peter Tinniswood by
  • Tinniswood Peter
Series: Understanding business
Material type: Text Text
Publication details: Harlow : Longman, 1991
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 TIN.

185.
Marketing management / Russell S. Winer. by
  • Winer, Russell S
Material type: Text Text
Publication details: Upper Saddle River, N.J. : Prentice Hall, c2000
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 WIN.

186.
Professional sales management / Rolph E. Anderson, Joseph F. Hair and Alan J. Bush. by
  • Anderson, Rolph E
  • Hair, Joseph F
  • Bush, Alan J
Series: McGraw-Hill series in marketing
Edition: 2nd ed.
Material type: Text Text
Publication details: New York : McGraw-Hill, c1992
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.81 AND.

187.
International business and marketing management / Yogendra Singh and Mamta Pandey by
  • Singh, Yogendra
  • Pandey, Mamta
Material type: Text Text
Publication details: New Delhi: A. I. T. B. S. Publishers and Distributors, 2004
Other title:
  • (A book for MBA, MCA & BBA courses of various Universities)
Availability: Items available for loan: Mzumbe University Main Campus Library (2)Location, call number: 658.8 SIN, ...

188.
Social marketing : influencing behaviors for good / Philip Kotler, Nancy R. Lee. by
  • Kotler, Philip
  • Lee, Nancy, 1945-
Edition: 3rd ed.
Material type: Text Text
Publication details: Los Angeles : Sage Publications, c2008
Availability: Items available for loan: Mzumbe University Main Campus Library (2)Location, call number: 658.8 KOT, ...

189.
The marketing plan / William A. Cohen. by
  • Cohen, William A
Material type: Text Text
Publication details: New York : Wiley, c1995
Availability: Items available for loan: Mzumbe University Main Campus Library (2)Location, call number: 658.802 COH, ...

190.
Basic marketing / Jr., E. Jerome McCarthy, William D. Perreault, by
  • McCarthy E. Jerome
  • McCarthy, E. Jerome
Edition: 9th ed.
Material type: Text Text
Publication details: Boston, Mass. : McGraw-Hill, 1987
Availability: Items available for loan: Mzumbe University Main Campus Library (2)Location, call number: 658.8 McC, ...

191.
Strategic marketing management / Jean-Jacques Lambin by
  • Lambin, Jean-Jacques
Material type: Text Text
Publication details: London : McGraw-Hill, ©1997
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.802 LAM.

192.
Essentials of marketing research / William R. Dillon, Thomas J. Madden, Neil H. Firtle. by
  • Dillon, William R
  • Madden, Thomas J
  • Firtle, Neil H
Series: The Irwin series in marketing
Material type: Text Text
Publication details: Homewood, IL ; Boston, MA : Irwin, c1993
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.83 DIL.

193.
Marketing strategy / Paul Fifield by
  • Fifield Paul
Material type: Text Text
Publication details: London : Butterworth-Heinemann , c 1992
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 FIT.

194.
Marketing in the new public sector / Lionel G. Titman, Civil Service College by
  • Titman Lionel G
  • Civil Service College
Series: Public sector management series
Material type: Text Text
Publication details: London : Pitman Pub. in association with the Civil Service College, ©1995
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 TIT.

195.
Exploring marketing research / William G. Zikmund. by
  • Zikmund, William G
Series: Dryden Press series in marketing
Edition: 3rd ed.
Material type: Text Text
Publication details: Chicago : Dryden Press, c1989
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.83 ZIK.

196.
Market intelligence : how and why organizations use market research / Martin Callingham by
  • Callingham, Martin
Series: Market research in practice series
Material type: Text Text
Publication details: London : Kogan Page, c2004
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.83 CAL.

197.
Maximising marketing effectiveness / by Gordon Wills , Sherril H. Kennedy, John Cheese and Angela Rushton. by
  • Gordon Wills
  • Kennedy Sherril H
  • Cheese John
  • Rushton Angela
Series: Management decision ; v. 28, no. 2
Edition: 9th revision.
Material type: Text Text
Publication details: [Bradford, England] : MCB University Press, c1989
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 WIL.

198.
Essentials of statistics in marketing / C. S. Greensted, Andrew Kennedy Skilling Jardine, and J. D. Macfarlane by
  • Greensted, C. S
  • Institute of Marketing [Issuing body; Other]
  • Jardine, A. K. S. [Author]
  • Macfarlane, J. D [Author]
Material type: Text Text
Publication details: London : Heinemann [for] the Institute of Marketing, 1980, ©1978
Availability: Items available for loan: Mzumbe University Main Campus Library (1).

199.
Marketing research : measurement & method : a text with cases / Donald S. Tull and Del I. Hawkins. by
  • Tull, Donald S
  • Hawkins, Del I
Series: The Macmillan series in marketing
Edition: 5th ed.
Material type: Text Text
Publication details: New York : London : Macmillan ; Collier Macmillan, c1990
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.83 TUL.

200.
Brand management / edited by Francesca Dall'Olmo Riley. by
  • Riley, Francesca Dall'Olmo
Series: SAGE library of marketing
Material type: Text Text
Publication details: Los Angeles : SAGE, 2010
Availability: Items available for loan: Mzumbe University Main Campus Library (4)Location, call number: 658.82722 BRA, ...

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