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Marketing management / Russell S. Winer. by
Material type: Text
Publication details: Upper Saddle River, N.J. : Prentice Hall, c2000
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 WIN.
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186.
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187.
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International business and marketing management / Yogendra Singh and Mamta Pandey by
- Singh, Yogendra
- Pandey, Mamta
Material type: Text
Publication details: New Delhi: A. I. T. B. S. Publishers and Distributors, 2004
Other title: - (A book for MBA, MCA & BBA courses of various Universities)
Availability: Items available for loan: Mzumbe University Main Campus Library (2)Location, call number: 658.8 SIN, ...
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The marketing plan / William A. Cohen. by
Material type: Text
Publication details: New York : Wiley, c1995
Availability: Items available for loan: Mzumbe University Main Campus Library (2)Location, call number: 658.802 COH, ...
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191.
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Strategic marketing management / Jean-Jacques Lambin by
Material type: Text
Publication details: London : McGraw-Hill, ©1997
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.802 LAM.
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192.
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193.
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Marketing strategy / Paul Fifield by
Material type: Text
Publication details: London : Butterworth-Heinemann , c 1992
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 FIT.
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