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162.
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Marketing management : knowledge and skills : text, analysis, cases, plans / J. Paul Peter and James H. Donnelly, Jr. by
- Peter, J. Paul
- Donnelly, James H
Edition: 3rd ed.
Material type: Text
Publication details: Homewood, IL : Irwin, c1992
Availability: Items available for loan: Mzumbe University Main Campus Library (2)Location, call number: 658.8 PET, ...
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163.
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Cases for analysis in marketing / W. Wayne Talarzyk. by
Edition: 3rd ed.
Material type: Text
Publication details: Chicago, Il. : Dryden Press, c1985
Availability: Items available for loan: Mzumbe University Main Campus Library (2)Location, call number: 658.8 TAL, ...
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164.
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165.
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Essentials of marketing : a marketing strategy planning approach / William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy. by
- Perreault, William D
- Cannon, Joseph P., Ph. D
- McCarthy, E. Jerome
Series: McGraw-Hill/Irwin series in marketing
Edition: 9th ed.
Material type: Text
Publication details: New York : McGraw-Hill/Irwin, c2003
Availability: Items available for loan: Mzumbe University Main Campus Library (2)Location, call number: 658.8 PER, ...
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167.
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168.
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169.
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Marketing research / David A. Aaker, V. Kumar, and George S. Day. by
- Aaker, David A
- Kumar, V, 1957-
- Day, George S
Edition: 5th ed.
Material type: Text
Publication details: New York : Wiley, c1995
Availability: Items available for loan: Mzumbe University Main Campus Library (2)Location, call number: 658.83 AAK, ...
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170.
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171.
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172.
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173.
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174.
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Marketing mistakes / Robert F. Hartley by
Edition: 6th ed.
Material type: Text
Publication details: New York : John Wiley & Sons, c1995
Availability: Items available for loan: Mzumbe University Main Campus Library (2)Location, call number: 658.800973 HAR, ...
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175.
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Marketing research : tools and techniques / Nigel Bradley by
Edition: Indian edition
Material type: Text
Publication details: Oxford : Oxford University, 2007
Availability: Items available for loan: Mzumbe University Main Campus Library (2)Location, call number: 658.3 BRA, ...
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176.
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Fundamentals of marketing / William J. Stanton. by
Edition: 5th ed. International student edition
Material type: Text
Publication details: New York : McGraw-Hill, c1978
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 STA.
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177.
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178.
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179.
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Marketing foundations / William M. Pride and O. C. Ferrell by
- Pride, William M
- Ferrell, O.C
Edition: 3rd.ed.
Material type: Text
Publication details: Ohio : South-Western, ©2009
Availability: Items available for loan: Mzumbe University Main Campus Library (3)Location, call number: 658.8 PRI, ...
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180.
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