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161.
Basic marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy. by
  • Perreault, William D
  • McCarthy, E. Jerome
Series: McGraw-Hill/Irwin series in marketing
Edition: 13th ed.
Material type: Text Text
Publication details: Boston, Mass. : McGraw-Hill, 1990
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 PER.

162.
Marketing management : knowledge and skills : text, analysis, cases, plans / J. Paul Peter and James H. Donnelly, Jr. by
  • Peter, J. Paul
  • Donnelly, James H
Edition: 3rd ed.
Material type: Text Text
Publication details: Homewood, IL : Irwin, c1992
Availability: Items available for loan: Mzumbe University Main Campus Library (2)Location, call number: 658.8 PET, ...

163.
Cases for analysis in marketing / W. Wayne Talarzyk. by
  • Talarzyk W. Wayne
Edition: 3rd ed.
Material type: Text Text
Publication details: Chicago, Il. : Dryden Press, c1985
Availability: Items available for loan: Mzumbe University Main Campus Library (2)Location, call number: 658.8 TAL, ...

164.
Applied marketing and social research / edited by Ute Bradley ; foreword by John Downham. by
  • Bradley, Ute
Edition: 2nd ed.
Material type: Text Text
Publication details: Chichester ; New York : Wiley, c1987
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.83 APP.

165.
Marketing research : a practical approach for the new Millennium / Joseph F. Hair, Robert P. Bush and David J. Ortinau. by
  • Hair, Joseph F
  • Bush, Robert P
  • Ortinau, David J
Series: Irwin/McGraw-Hill series in marketing
Material type: Text Text
Publication details: Boston : Irwin/McGraw-Hill, c2000
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.83 HAI.

166.
Essentials of marketing : a marketing strategy planning approach / William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy. by
  • Perreault, William D
  • Cannon, Joseph P., Ph. D
  • McCarthy, E. Jerome
Series: McGraw-Hill/Irwin series in marketing
Edition: 9th ed.
Material type: Text Text
Publication details: New York : McGraw-Hill/Irwin, c2003
Availability: Items available for loan: Mzumbe University Main Campus Library (2)Location, call number: 658.8 PER, ...

167.
Marketing research : analysis and measurement / Peter M. Chisnall. by
  • Chisnall, Peter M
Edition: 2nd ed.
Material type: Text Text
Publication details: London ; New York : McGraw-Hill, c1981
Availability: Items available for loan: Mzumbe University Main Campus Library (2)Location, call number: 658.83 CHI, ...

168.
Essentials of marketing / Richard R. Still and Edward W. Cundiff by
  • Still, Richard R
  • Cundiff, Edward W
Material type: Text Text
Publication details: Englewood Cliffs: Prentice-Hall, 1966
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 STI.

169.
Marketing research / David A. Aaker, V. Kumar, and George S. Day. by
  • Aaker, David A
  • Kumar, V, 1957-
  • Day, George S
Edition: 5th ed.
Material type: Text Text
Publication details: New York : Wiley, c1995
Availability: Items available for loan: Mzumbe University Main Campus Library (2)Location, call number: 658.83 AAK, ...

170.
Strategic marketing / David T Kollat, Roger D. Blackkwel and James F. Robeson by
  • Kollat, David T
  • Blackkwel Roger D
  • Robeson James F
Material type: Text Text
Publication details: New York : Holt, Rinehart and Winston, Inc. c1972
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 KOL.

171.
Fundamentals of marketing / William J. Stanton. by
  • Stanton, William J
Series: McGraw-Hill series in marketing
Edition: 7th ed.
Material type: Text Text
Publication details: New York : McGraw-Hill, c1984
Availability: Items available for loan: Mzumbe University Main Campus Library (3)Location, call number: 658.8 STA, ...

172.
The industrial market research handbook / Paul N. Hague. by
  • Hague, Paul N
Material type: Text Text
Publication details: New York : F. Watts, 1988, c1985
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.83 HAG.

173.
Marketing research : a practical approach / Bonita Kolb. by
  • Kolb, Bonita M
Material type: Text Text
Publication details: Los Angeles : SAGE, c2008
Availability: Items available for loan: Mzumbe University Main Campus Library (2)Location, call number: 658.83 KOL, ...

174.
Marketing mistakes / Robert F. Hartley by
  • Hartley, Robert F
Edition: 6th ed.
Material type: Text Text
Publication details: New York : John Wiley & Sons, c1995
Availability: Items available for loan: Mzumbe University Main Campus Library (2)Location, call number: 658.800973 HAR, ...

175.
Marketing research : tools and techniques / Nigel Bradley by
  • Bradley Nigel
Edition: Indian edition
Material type: Text Text
Publication details: Oxford : Oxford University, 2007
Availability: Items available for loan: Mzumbe University Main Campus Library (2)Location, call number: 658.3 BRA, ...

176.
Fundamentals of marketing / William J. Stanton. by
  • Stanton, William J
Edition: 5th ed. International student edition
Material type: Text Text
Publication details: New York : McGraw-Hill, c1978
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 STA.

177.
Quantitative analysis in marketing management / Luiz Moutinho, Mark Goode and Fiona Davies by
  • Moutinho, Luiz
  • Davies, Fiona
  • Goode, Mark
Material type: Text Text
Publication details: Chichester ; New York : John Wiley & Sons, c1998
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.800251 MOU.

178.
Marketing investment management services : innovative strategies for capturing and keeping key institutional accounts/ Nick Mencher, Brian R. Bruce (editors) by
  • Mencher, Nick
  • Bruce, Brian R
Material type: Text Text
Publication details: New York : Woodhead-Faulkner c1992
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.81 MAR.

179.
Marketing foundations / William M. Pride and O. C. Ferrell by
  • Pride, William M
  • Ferrell, O.C
Edition: 3rd.ed.
Material type: Text Text
Publication details: Ohio : South-Western, ©2009
Availability: Items available for loan: Mzumbe University Main Campus Library (3)Location, call number: 658.8 PRI, ...

180.
Fundamentals of marketing, additional dimensions : selections from the literature / Jack L. Taylor and James F. Robb. by
  • Taylor, Jack L
  • Robb, James F. (editor)
Edition: 2nd ed.
Material type: Text Text
Publication details: New York : McGraw-Hill, [1975]
Availability: Items available for loan: Mzumbe University Main Campus Library (2)Location, call number: 658.8008 TAY, ...

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