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1261.
Marketing management / Philip Kotler, and Kevin Lane Keller by
  • Kotler Philip
Edition: 13th ed.
Material type: Text Text
Publication details: New Dehli : Prentice Hall India, ©2008
Availability: Items available for loan: Mzumbe University Main Campus Library (3)Location, call number: 658.8 KOT, ...

1262.
Applications in basic marketing : clippings from the popular business press / William D. Perreault and E. Jerome McCarthy by
  • Perreault, William D
  • McCarthy, E. Jerome ( author )
Edition: 2002-2004 edition
Material type: Text Text
Publication details: Boston : McGraw-Hill/Irwin, c2004
Availability: Items available for loan: Mzumbe University Main Campus Library (2)Location, call number: 658.8 PER, ...

1263.
A framework for marketing management / Philip Kotler by
  • Kotler Philip
Material type: Text Text
Publication details: Upper saddle River, Prentice hall, 2001
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 KOT.

1264.
Customer relationship management : how to turn a good business int great one / Graham Robert-Phelps by
  • Robert-Phelps Graham
Material type: Text Text
Publication details: London : Thorogood, c1998
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.812 ROB.

1265.
Marketing management : foundations and practices / William Lazer and James D. Culley. by
  • Lazer, William
  • Culley, James D
Material type: Text Text
Publication details: Boston : Houghton Mifflin Co., c1983
Availability: Items available for loan: Mzumbe University Main Campus Library (2)Location, call number: 658.8 LAZ, ...

1266.
Principles of marketing / Philip, Kotler, Gary Armstrong, John Sounders, and Veronica Wong by
  • Kotler, Philip
  • Armstrong, Gary
  • Sounders, John
  • Wong, Veronica
Edition: 2nd ed. Second European edition
Material type: Text Text
Publication details: Prentice-Hall Europe : London, c1999
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 PRI.

1267.
A framework for marketing management / Philip Kotler by
  • Kotler Philip
  • Keller, Kevin Lane
Edition: 3rd ed.
Material type: Text Text
Publication details: Upper saddle River, Prentice hall, 2007
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 KOT.

1268.
Investments / Zvi Bodie, Alex Kane, Alan J. Marcus. by
  • Bodie, Zvi
  • Kane, Alex, 1942-
  • Marcus, Alan J
Edition: 7th ed.
Material type: Text Text
Publication details: Boston : McGraw-Hill/Irwin, c2008
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 332.6 BOD.

1269.
Continuing studies for managers : some illumination of educational innovation in a University Business School (1975-1979) by
  • Wills, Gordon
Material type: Text Text
Publication details: Bradford : MCB Publications, 1981
Availability: Items available for loan: Mzumbe University Main Campus Library (2)Location, call number: 658.406 WIL, ...

1270.
Introduction to risk management and insurance / Mark S. Dorfman by
  • Dorfman, Mark S
Edition: 8th ed.
Material type: Text Text
Publication details: New Delhi : Prenctice-Hall, c2005
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.91368 DOR.

1271.
The complete business process handbook : body of knowledge from process modeling to bpm Vol. 1 / Mark von Rosing, Henrik von Scheel. by
  • Rosing, Mark Von
  • Scheer, August-Wilhelm
  • Scheel, Henrik Von
Material type: Text Text
Publication details: Amsterdam: Elsevier, c2015
Availability: Items available for loan: Mzumbe University Main Campus Library (6)Location, call number: 670.427 ROS, ...

1272.
Retail management : principles and practices / K. N. Barik by
  • Barik, K. N
Material type: Text Text
Publication details: New Delhi : Manglam Pub., c2009
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.87 BAR.

1273.
Retail management : a strategic approach / Barry Berman, Joel R. Evans by
  • Berman, Barry
  • Evans, Joel R
Edition: 10th ed.
Material type: Text Text
Publication details: Upper Saddle River, NJ : Pearson/Prentice Hall, ©2007
Availability: Items available for loan: Mzumbe University Main Campus Library (2)Location, call number: 658.87 BER, ...

1274.
European insights in distribution edited by Martin Christopher and Philip Schary by
  • Philip Schary
Material type: Text Text
Publication details: England: MCB ltd, 1997
Availability: Items available for loan: Mzumbe University Main Campus Library (2)Location, call number: 658.84 CHR, ...

1275.
Retail management : a strategic approach / Barry Berman and Joel R. Evans by
  • Berman, Barry
  • Evans, Joel R
Edition: 10th ed.
Material type: Text Text
Publication details: New Delhi : Prentice-Hall of India, ©2007
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.87 BER.

1276.
Exploring public relations / Ralph Tench and Liz Yeomans by
  • Tench, Ralph
  • Yeomans, Liz
Edition: 2nd ed.
Material type: Text Text
Publication details: Harlow : FT Prentice Hall, c2009
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 659.2 TEN.

1277.
International marketing management : an Indian perspective / Roshan Lal Varshney, B. Bhattacharyya by
  • Varshney Roshan Lal
Edition: 4th rev. & enl. ed.
Material type: Text Text
Publication details: New Delhi : S. Chand, Daryaqanj, 1984
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.848 VAR.

1278.
Range management / Laurence A. Stoddart, Arthur D. Smith, Thadis W. Box. by
  • Stoddart, L. A
  • Smith, Arthur D, 1907-1993
  • Box, Thadis W
Edition: 3d ed.
Material type: Text Text
Publication details: New York : McGraw-Hill, [1975]
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.9133374 STO.

1279.
The hospital, an organizational analysis / Stephen Green. by
  • Green, Stephen
Material type: Text Text
Publication details: Glasgow: Blackie, 1974
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.913621 GRE.

1280.
Tourism management / J.P. Sangar by
  • Sangar J.P
Material type: Text Text
Publication details: New Delhi : Anmol publications pvt, c2006
Availability: Items available for loan: Mzumbe University Main Campus Library (2)Location, call number: 910.68 SAN, ...

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