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1161.
Marketing strategy / Paul Fifield by
  • Fifield Paul
Material type: Text Text
Publication details: London : Butterworth-Heinemann , c 1992
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 FIT.

1162.
Marketing in the new public sector / Lionel G. Titman, Civil Service College by
  • Titman Lionel G
  • Civil Service College
Series: Public sector management series
Material type: Text Text
Publication details: London : Pitman Pub. in association with the Civil Service College, ©1995
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 TIT.

1163.
Market intelligence : how and why organizations use market research / Martin Callingham by
  • Callingham, Martin
Series: Market research in practice series
Material type: Text Text
Publication details: London : Kogan Page, c2004
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.83 CAL.

1164.
Essentials of statistics in marketing / C. S. Greensted, Andrew Kennedy Skilling Jardine, and J. D. Macfarlane by
  • Greensted, C. S
  • Institute of Marketing [Issuing body; Other]
  • Jardine, A. K. S. [Author]
  • Macfarlane, J. D [Author]
Material type: Text Text
Publication details: London : Heinemann [for] the Institute of Marketing, 1980, ©1978
Availability: Items available for loan: Mzumbe University Main Campus Library (1).

1165.
Marketing research : measurement & method : a text with cases / Donald S. Tull and Del I. Hawkins. by
  • Tull, Donald S
  • Hawkins, Del I
Series: The Macmillan series in marketing
Edition: 5th ed.
Material type: Text Text
Publication details: New York : London : Macmillan ; Collier Macmillan, c1990
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.83 TUL.

1166.
The marketing of professional services / Aubrey Wilson by
  • Wilson, Aubrey
Material type: Text Text
Publication details: London : Mcgraw hill , c1972
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 WIL.

1167.
Research methods in marketing / Ken Elliott, and Martin Christopher by
  • Elliott, Ken
  • Christopher, Martin
Material type: Text Text
Publication details: London : Holt, Rinehart & Winston, 1973
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.83 ELL.

1168.
The fundamentals and practice of marketing / John Wilmshurst. by
  • Wilmshurst, John
Edition: 3rd ed.
Material type: Text Text
Publication details: London ; Boston : Butterworth-Heinmann, 1995
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.802 WIL.

1169.
International marketing : a strategic approach to world markets / Simon Majaro. by
  • Majaro, Simon
Edition: Rev. ed.
Material type: Text Text
Publication details: London : Allen & Unwin, c1982
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 MAJ.

1170.
Sales management for profit / Peter J. Youdale by
  • Youdale, Peter J
Material type: Text Text
Publication details: London: Business Books, 1973
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.81 YOU.

1171.
Elements of marketing / A.R.Morden by
  • Morden, A.R
Edition: 3rd ed.
Material type: Text Text
Publication details: London : DP Publication, Ltd. c1993
Availability: Items available for loan: Mzumbe University Main Campus Library (2)Location, call number: 658.8 MOR, ...

1172.
Intelligent retailing / Bryan Herbert Sutton by
  • Sutton, Bryan Herbert
Material type: Text Text
Publication details: London : Pitman, 1967
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.81 SUT.

1173.
Integrated marketing communications / David Pickton and Amanda Broderick by
  • Pickton, David
  • Broderick, Amanda
Material type: Text Text
Publication details: London: Pearson Education Ltd., 2001
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 PIC.

1174.
Marketing analysis and forecasting / P. Clifton, H. Nguyen and S. Nutt by
  • Clifton, P
  • Nguyen, H
  • Nutt, S
Series: Made simple books series
Material type: Text Text
Publication details: [London]: Heineman, [1987]
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.818 CLI.

1175.
Marketing : principles and practice / Dennis Adcock, Al Halborg and Caroline Ross and Ray Bradfield by
  • Adcock, Dennis
  • Halborg, Al
  • Ross, Caroline
  • Bradfield, Ray
Material type: Text Text
Publication details: London : Pitman publishing , c1993
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 MAR.

1176.
Marketing management / Geoff Lancaster and Lester Massingham by
  • Lancaster Geoff
  • Massingham, Lester
Edition: 3rd ed.
Material type: Text Text
Publication details: London : McGraw-Hill Publishing Co., c2001
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 LAN.

1177.
Qualitative marketing research : a cultural approach / Johanna Moisander and Anu Valtonen. by
  • Moisander, Johanna
  • Valtonen, Anu
Series: Introducing qualitative methods
Material type: Text Text
Publication details: London ; Thousand Oaks : SAGE, 2006
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.83 MOI.

1178.
Marketing the training function / Joyce Levant and David Cleeton by
  • Levant Joyce
  • Cleeton David
Series: Kogan Page practical trainer series
Material type: Text Text
Publication details: London : Kogan Page , c1993
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 LEV.

1179.
Global logistics : new directions in supply chain management / edited by Donald Waters by
  • Waters, C. D. J, 1949-
Edition: 5th ed.
Material type: Text Text
Publication details: London ; Philadelphia : Kogan Page Ltd., 2007
Availability: Items available for loan: Mzumbe University Main Campus Library (2)Location, call number: 658.78 GLO, ...

1180.
Services marketing / Helen Woodruffe by
  • Woodruffe Helen
Series: Frameworks
Material type: Text Text
Publication details: London : Pitman, 1995
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 WOO.

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