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101.
Strategic management / Chris Jeffs. by
  • Jeffs, Chris
Material type: Text Text
Publication details: Los Angeles : SAGE, c2008
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.4012 JEF.

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102.
Women & men in management / Gary N. Powell. by
  • Powell, Gary N
Material type: Text Text
Publication details: Newbury Park, Calif. : Sage Publications, c1988
Online access:
Availability: Items available for reference: Mzumbe University Main Campus Library: Not for loan (2)Location, call number: 658.4095 POW, ...

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103.
Leading organizations : perspectives for a new era / edited by Gill Robinson Hickman by
  • Hickman, Gill Robinson. (editor)
Edition: 2nd ed.
Material type: Text Text
Publication details: Los Angeles : SAGE Publications, c2010
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Availability: Items available for loan: Mzumbe University Main Campus Library (2)Location, call number: 658.4092 LEA, ...

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104.
The coaching Manager : developing top talent in business / James M. Hunt and Joseph R. Weintraub by
  • Hunt, James M
  • Weintraub, Joseph R
Edition: 2nd ed.
Material type: Text Text
Publication details: Los Angeles : Sage Publication Inc., c2010
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.4092 HUN .

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105.
Theory and practice of leadership / Roger Gill. by
  • Gill, Roger
Material type: Text Text
Publication details: London ; Thousand Oaks, Calif. : SAGE Publications, 2006
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Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.4092 GIL.

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106.
Marketing for entrepreneurs : concepts and applications for new ventures / Frederick G. Crane by
  • Crane, Frederick G
Material type: Text Text
Publication details: Thousand Oaks, Calif. : Sage Publications, c2010
Availability: Items available for loan: Mzumbe University Main Campus Library (2)Location, call number: 658.8 CRA, ...

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107.
Marketing management : a customer-oriented approach / Kenneth E. Clow, Donald Baack by
  • Clow Kenneth E
Material type: Picture Picture
Publication details: Thousand Oaks, Calif. : Sage, ©2010
Online access:
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.8 GLO.

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108.
Marketing theory / edited by Pauline Maclaran, Mike Saren, and Mark Tadajewski. by
  • Maclaran, Pauline
  • Saren, Michael
  • Tadajewski, Mark
Edition: 1st ed.
Material type: Text Text
Publication details: Thousand Oaks, CA : SAGE Publications, c2008
Availability: Items available for loan: Mzumbe University Main Campus Library (3)Location, call number: 658.8001 MAR, ...

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109.
Marketing research : a practical approach / Bonita Kolb. by
  • Kolb, Bonita M
Material type: Text Text
Publication details: Los Angeles : SAGE, c2008
Online access:
Availability: Items available for loan: Mzumbe University Main Campus Library (2)Location, call number: 658.83 KOL, ...

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110.
Social marketing : influencing behaviors for good / Philip Kotler, Nancy R. Lee. by
  • Kotler, Philip
  • Lee, Nancy, 1945-
Edition: 3rd ed.
Material type: Text Text
Publication details: Los Angeles : Sage Publications, c2008
Online access:
Availability: Items available for loan: Mzumbe University Main Campus Library (2)Location, call number: 658.8 KOT, ...

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111.
Brand management / edited by Francesca Dall'Olmo Riley. by
  • Riley, Francesca Dall'Olmo
Series: SAGE library of marketing
Material type: Text Text
Publication details: Los Angeles : SAGE, 2010
Availability: Items available for loan: Mzumbe University Main Campus Library (4)Location, call number: 658.82722 BRA, ...

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112.
Problems in marketing : applying key concepts and techniques / Luiz Moutinho and Charles Chien. by
  • Moutinho, Luiz
  • Chien, Charles S
Edition: 2nd ed.
Material type: Text Text
Publication details: Los Angeles : Sage Publications, c2008
Availability: Items available for loan: Mzumbe University Main Campus Library (2)Location, call number: 658.8 MOU, ...

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113.
Qualitative marketing research : a cultural approach / Johanna Moisander and Anu Valtonen. by
  • Moisander, Johanna
  • Valtonen, Anu
Series: Introducing qualitative methods
Material type: Text Text
Publication details: London ; Thousand Oaks : SAGE, 2006
Online access:
Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 658.83 MOI.

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114.
Public relations : concepts, practice and critique / Jacquie L'Etang. by
  • L'Etang, Jacquie
Material type: Text Text
Publication details: Los Angeles : SAGE, 2008
Availability: Items available for loan: Mzumbe University Main Campus Library (4)Location, call number: 659.2 L'ET, ...

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115.
Advertising / edited by Chris Hackley. by
  • Hackley, Christopher E
Material type: Text Text
Publication details: Los Angeles : SAGE, 2010
Availability: Items available for loan: Mzumbe University Main Campus Library (4)Location, call number: 659.1 ADV, ...

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116.
Effective advertising : understanding when, how, and why advertising works / Gerard J. Tellis by
  • Tellis, Gerard J
Material type: Text Text
Publication details: New Delhi : Respone Books, a division of Sage Publications, c2004
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Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 659.1 TEL.

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117.
Evaluating research articles : from start to finish / Ellen R. Girden. by
  • Girden, Ellen R
Material type: Text Text
Publication details: Thousand Oaks, Calif. : Sage Publications, c1996
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Availability: Items available for loan: Mzumbe University Main Campus Library (1)Location, call number: 001.4 GIR.

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118.
Evaluation roots : tracing theorists' views and influences / edited by Marvin C. Alkin. by
  • Alkin, Marvin C
Material type: Text Text
Publication details: Thousand Oaks, Calif. : Sage Publications, c2004
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Availability: Items available for loan: Mzumbe University Main Campus Library (2)Location, call number: 001.4 EVA, ...

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119.
Action research for business, nonprofit, & public administration : a tool for complex times / E. Alana James, Tracesea Slater and Alan Bucknam. by
  • James, E. Alana
  • Slater, Tracesea
  • Bucknam, Alan
Material type: Text Text
Publication details: Thousand Oaks, Calif. : SAGE Publications, c2012
Other title:
  • Action research for business, nonprofit, and public administration
Availability: Items available for loan: Mzumbe University Main Campus Library (4)Location, call number: 001.4 JAM, ...

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120.
Writing up qualitative research / by Harry F. Wolcott. by
  • Wolcott, Harry F
Edition: 2nd ed.
Material type: Text Text
Publication details: Thousand Oaks, Calif. : Sage Publications, c2001
Other title:
  • Qualitative research
Online access:
Availability: Items available for loan: Mzumbe University Main Campus Library (2)Location, call number: 001.4 WOL, ...

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