Making data talk : communicating public health data to the public, policy makers, and the press /
David E. Nelson, Bradford W. Hesse and Robert T. Croyle.
- Oxford ; New York : Oxford University Press, c2009.
- xvii, 321 p. : ill., maps ; 25 cm.
Includes bibliographical references and index.
Communication fundamentals -- Overcoming general audience tendencies and biases to enhance lay understanding of data -- Presenting data -- Putting it all together : communicating data for public health impact -- Communicating data in acute public health situations -- Communicating data for policy or program advocacy -- Conclusions and new challenges.