TY  - BOOK
AU  - Nagle Thomas T.
TI  - The strategy and tactics of pricing: a guide to profitable decision making 
SN  - 9788131701591
U1  - 338.52 NAG 
PY  - 2002///
CY  - Dorling kindersley
PB  - Pearson education
KW  - Strategic planing
KW  - Pricing strategy
N1  - Includes index
ER  -