TY  - BOOK
AU  - Dobbs, Ian M.
TI  - Managerial economics : : firms, markets, and business decisions
SN  - 0198775709
U1  - 330.5024 DOB 
PY  - 2000///
CY  - Oxford
PB  - Oxford University Press, 
KW  - Managerial economics	
KW  - Economics
N1  - Includes references (p. 475 - 487) and index; 
pt. I. Getting Started. Ch. 1. Introduction to Managerial Economics. Ch. 2. Basic Training
Integrating Case Study I: Olsen's Preowned CD Players
pt. II. Demand. Ch. 3. Demand Theory and Analysis. Ch. 4. Regression Techniques and Demand Estimation. Ch. 5. Business and Economic Forecasting
Integrating Case Study II: Southern Turkey
pt. III. Production and Costs. Ch. 6. Production Theory and Analysis. Ch. 7. Cost Theory and Analysis. Ch. 8. Linear Programming
Integrating Case Study III: Bond Construction Company
pt. IV. Market Structure. Ch. 9. Perfect Competition and Monopoly. Ch. 10. Monopolistic Competition, Oligopoly, and Barriers to Entry. Ch. 11. Game Theory and Strategic Behavior
Integrating Case Study IV: Pacific Copper
pt. V. Pricing Decisions. Ch. 12. Pricing of Goods and Services. Ch. 13. Pricing and Employment of Inputs

N2  - Managerial Economics, Fourth Edition, has been thoroughly updated and revised to reflect the complex business environment within which today's managers make decisions. Professors Petersen and Lewis provide students with a complete introduction to the basic principles of microeconomics while demonstrating how application of economic theory can improve management decision making. This approach involves first introducing the basic concepts of managerial economics and then using the principles to analyze decisions faced by managers. Numerous case studies and solved problems are included throughout the book to highlight the application of important principles

ER  -