Begg, David K. H. <br/><br/>
Economics for business     
/ David K. H. Begg and Damian Ward 
 - 2nd ed. 
 - London :  McGraw-Hill Education,  c2007. 
 - xix, 380 p. :  ill. ;  26 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><br/>Part I: IntroductionChapter 1: Economics for businessPart II: Understanding marketsChapter 2: Consumers in the market placeChapter 3: Firms in the market placeChapter 4: Markets in actionPart III: Competition and profitabilityChapter 5: Market structure and firm performanceChapter 6: Strategic rivalryChapter 7: Growth strategiesChapter 8: Governing businessPart IV: Domestic macroeconomicsChapter 9: Introduction to the macroeconomyChapter 10: Measuring macroeconomic variables and policy issuesChapter 11: Economic stability and demand side policiesChapter 12: Supply side policies and economic growthPart V: Global economicsChapter 13: Exchange rates and the balance of paymentsChapter 14: Globalization<br/> 
<br/><br/> Offering an integrative approach, this book uses references to real-world examples to demonstrate how modern economics can illuminate the problems that businesses face every day. Thus, the text emphasizes economic reasoning as the solution to business problems<br/> 
<br/><br/><br/>eng 
<br/><br/><label>ISBN: </label>9780077114510  TZS 15,000/= 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Managerial economics.<br/>Economics
<br/><br/><label>Dewey Class. No.: </label>338.5 BEG