James, Jeffrey, <br/><br/>
Consumer choice in the Third World :  a study of the welfare effects of advertising and new products in a developing country / 
Jeffrey James. 
 - London :  Macmillan,  c1983. 
 - x, 178 p. :  ill. ;  23 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0333319990  TZs 200/- 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Developing countries.<br/>Consumers' preferences--Developing countries.<br/>New products--Developing countries.<br/>Socioeconomic aspects--Developing countries.
<br/><br/><label>Dewey Class. No.: </label>339.47 JAM