TY  - BOOK
AU  - Taylor,Bernard
AU  - Prestoungrange,Gordon
TI  - Pricing strategy: reconciling customer needs and company objectives
SN  - 0286631512
U1  - 338.52 TAY 
PY  - 1969///
CY  - London
PB  - Staples P.
KW  - Pricing
N1  - Includes bibliographies
ER  -