Thomas, Christopher R.  <br/><br/>
Managerial economics :  foundations of business analysis and strategy / 
Christopher R. Thomas and S. Charles Maurice 
 - 11th ed. 
 - New York :  McGraw-Hill,  c2013. 
 - xx,748 p. :  ill. (some col.) ;  25 cm. 
<br/><br/>Includes index. 
<br/><br/><br/>Part I: Some PreliminariesCHAPTER 1: Managers, Profits, and MarketsCHAPTER 2: Demand, Supply, and Market EquilibriumCHAPTER 3: Marginal Analysis for Optimal DecisionsCHAPTER 4: Basic Estimation TechniquesPart II: Demand AnalysisCHAPTER 5: Theory of Consumer Behavior Online Appendix 1: Substitution and Income Effects of a Price ChangeCHAPTER 6: Elasticity and Demand CHAPTER 7: Demand Estimation and ForecastingOnline Appendix 2: Estimating and Forecasting Industry Demand for Price-Taking FirmsPart III: Production and Cost AnalysisCHAPTER 8: Production and Cost in the Short RunCHAPTER 9: Production and Cost in the Long RunCHAPTER 10: Production and Cost EstimationOnline Appendix 3: Linear ProgrammingPart IV: Profit-Maximization in Various Market StructuresCHAPTER 11: Managerial Decisions in Competitive MarketsCHAPTER 12: Managerial Decisions for Firms with Market PowerCHAPTER 13: Strategic Decision Making in Oligopoly MarketsPart V: Advanced Topics in Managerial EconomicsCHAPTER 14: Advanced Pricing TechniquesOnline Appendix 4: Pricing Multiple Products Related in ProductionCHAPTER 15: Decisions under Risk and UncertaintyCHAPTER 16: Government Regulation of BusinessWeb Chapter 1: The Investment DecisionAPPENDIX: STATISTICAL TABLESANSWERS TO TECHNICAL PROBLEMSINDEX<br/> 
<br/><br/> Managerial Economics 
<br/><br/><br/>eng 
<br/><br/><label>ISBN: </label>9781259071515  TZS 65,563.30 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Managerial economics.
<br/><br/><label>Dewey Class. No.: </label>330.1 THO