TY  - BOOK
AU  - Allen W. Bruce 
TI  - Managerial economics: theory, applications, and cases
SN  - 9780393924961
U1  - 330 MAN 
PY  - 2005///
CY  - New York
PB  - W.W. Norton, 
KW  - Managerial economics
N1  - Includes index; Ch. 1. Introduction to managerial economics
Ch. 2. Optimization techniques
Ch. 3. Demand theory
Ch. 4. Consumer behavior and rational choice
Ch. 5. Estimating demand functions
Ch. 6. Business and economic forecasting
Ch. 7. Production theory
Ch. 8. Technological change and industrial innovation
Ch. 9. The analysis of costs
Ch. 10. Perfect competition
Ch. 11. Monopoly and monopolistic competition
Ch. 12. Sophisticated monopoly pricing
Ch. 13. Oligopoly
Ch. 14. Game theory
Ch. 15. Risk analysis
Ch. 16. Auctions
Ch. 17. Moral hazard and principal-agent problems
Ch. 18. Adverse selection
Ch. 19. Government and business
Ch. 20. Managerial economics : taking a global view
App. A. Discounting and present values
App. B. The normal, t, and F distributions
Brief answers to "consultant's corner"
Brief answers to "managerial economics in context."
N2  - "A major revision of a classic text is now under the stewardship of the team of instructors who teach the course to first-year students at the Wharton School of Business; includes over 100 real-world and current cases/examples, using actual companies, as well as six new or thoroughly revised chapters, focused on the cutting-edge topics in Economics and Business today."--Jacket
ER  -