Allen W. Bruce  <br/><br/>
Managerial economics :  theory, applications, and cases 
/ Mark Hirschey 
 - 6th ed. 
 - New York :  W.W. Norton,   2005. 
 - xxiv, 832, 88 p. :  col. ill. ;   26 cm. 
<br/><br/>Includes index. 
<br/><br/>Ch. 1. Introduction to managerial economics<br/>Ch. 2. Optimization techniques<br/>Ch. 3. Demand theory<br/>Ch. 4. Consumer behavior and rational choice<br/>Ch. 5. Estimating demand functions<br/>Ch. 6. Business and economic forecasting<br/>Ch. 7. Production theory<br/>Ch. 8. Technological change and industrial innovation<br/>Ch. 9. The analysis of costs<br/>Ch. 10. Perfect competition<br/>Ch. 11. Monopoly and monopolistic competition<br/>Ch. 12. Sophisticated monopoly pricing<br/>Ch. 13. Oligopoly<br/>Ch. 14. Game theory<br/>Ch. 15. Risk analysis<br/>Ch. 16. Auctions<br/>Ch. 17. Moral hazard and principal-agent problems<br/>Ch. 18. Adverse selection<br/>Ch. 19. Government and business<br/>Ch. 20. Managerial economics : taking a global view<br/>App. A. Discounting and present values<br/>App. B. The normal, t, and F distributions<br/>Brief answers to "consultant's corner"<br/>Brief answers to "managerial economics in context." 
<br/><br/> "A major revision of a classic text is now under the stewardship of the team of instructors who teach the course to first-year students at the Wharton School of Business; includes over 100 real-world and current cases/examples, using actual companies, as well as six new or thoroughly revised chapters, focused on the cutting-edge topics in Economics and Business today."--Jacket 
<br/><br/><br/>eng. 
<br/><br/><label>ISBN: </label>9780393924961  TZS 26,530.244 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Managerial economics<br/>Managerial economics
<br/><br/><label>Dewey Class. No.: </label>330 MAN