TY  - BOOK
AU  - Baran,Stanley J.
TI  - Introduction to mass communication: media literacy and culture 
SN  - 0767421906
U1  - 302.23 BAR 
PY  - 2002///
CY  - Boston
PB  - McGraw Hill
KW  - Mass media
KW  - Mass media and culture
KW  - Media literacy
N1  - Includes bibliographical references (p. 509-517) and index; 
Mass communication, culture, and mass media
Media literacy and culture
The internet and the world wide web: changing the paradigm
Books
Newspapers
Magazines
Film
Radio and sound recordings
Television
Public relations
Advertising
Theories of mass communication
Mass communication research and effects
Media freedom, regulation, and ethics
Global media
N2  - "The Internet has had a profound impact on mass communication technologies. The second edition of Stanley J. Baran's Introduction to Mass Communication keeps up with these changes, using the latest information, statistics, and examples to help students take an active role in the mass communication process"--Back cover
ER  -