Baran, Stanley J. <br/><br/>
Introduction to mass communication :  media literacy and culture / 
Stanley Baran. 
 - 2nd ed. 
 - Boston :  McGraw Hill,  c2002. 
 - xxix, 535 p. :  col. ill. ;  25 cm. 
<br/><br/>Includes bibliographical references (p. 509-517) and index. 
<br/><br/><br/>Mass communication, culture, and mass media<br/>Media literacy and culture<br/>The internet and the world wide web: changing the paradigm<br/>Books<br/>Newspapers<br/>Magazines<br/>Film<br/>Radio and sound recordings<br/>Television<br/>Public relations<br/>Advertising<br/>Theories of mass communication<br/>Mass communication research and effects<br/>Media freedom, regulation, and ethics<br/>Global media 
<br/><br/> "The Internet has had a profound impact on mass communication technologies. The second edition of Stanley J. Baran's Introduction to Mass Communication keeps up with these changes, using the latest information, statistics, and examples to help students take an active role in the mass communication process"--Back cover 
<br/><br/><br/>eng 
<br/><br/><label>ISBN: </label>0767421906  TZS 10,000/= 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media.<br/>Mass media and culture.<br/>Media literacy.
<br/><br/><label>Dewey Class. No.: </label>302.23 BAR