Communication research measures :  a sourcebook / 
editors,  Rebecca B. Rubin, Philip Palmgreen and Howard E. Sypher ; associate editors, Michael J. Beatty ... [et al.]. 
 - New York :  Guilford Press,  c1994. 
 - xvi, 400 p. :  ill. ;  24 cm. 
 - The Guilford communication series .
<br/><br/>Includes bibliographical references and index. 
<br/><br/> An essential sourcebook, this volume provides complete reviews of currently useful communication scales, indexes, and other measures in four important communication contexts: interpersonal, mass, organizational, and instructional. It presents the scales in their entirety, instructions for administration and scoring, and information in validity and reliability. For hands-on practicality, the measures are ordered alphabetically by title [Publisher description] 
<br/><br/><br/>eng 
<br/><br/><label>ISBN: </label>0898622913  TZS 30,000/= 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication
<br/><br/><label>Dewey Class. No.: </label>302.2072 COM