Adams, R. C. Social survey methods for mass media research / R.C. Adams. - Hillsdale, N.J. : Lawrence Erlbaum, 1989. - xiii, 173 p. : ill. ; 25 cm. - Communication textbook series. Broadcasting . Includes bibliographical references and index. eng. ISBN: 0805801405 TZs 25,000/= Subjects--Topical Terms: Mass mediaSocial surveys. Dewey Class. No.: 302.23072 ADA