TY  - BOOK
AU  - Mullins,James L.
ED  - IFLA Management and Marketing Section Conference
TI  - Library management and marketing in a multicultural world: Proceedings of the 2006 IFLA Management and Marketing Section's Conference , Shanghai, 16-17 August, 2006 
SN  - 9783598220326
SN  - 03446891
U1  - 025.1 INT 
PY  - 2007///
CY  - Mü̈nchen
PB  - K.G. Saur
KW  - Library administration
KW  - Congresses
KW  - Libraries
N1  - Includes bibliographical references; Think globally, act locally-manage multiculturally
Angels Massisimo
Glimpses of the "marketing library and information services"
Dinesh K. Gupta
The University of Tennessee libraries transformation plan: realigning the research library for 21st century students and scholars
Barbara I. Dewey
The marketing of library services to the marginalized
Bharati Sen
Marketing academic library resources and information services to international students
Cuiying Mu
Reaching offshore: a partnership approach to marketing Australian University libraries' services to offshore students
Lily Gao
Target the staff, then target the market: how academic librarians can successfully reach the minds of new generations of students
Louisa McLam, Colin Storey & Teresa To
Different strokes for different folks: strategies in promoting library services to international customers-A case study
Grace Saw & Fei Yu
Dealing with evidence based management: roles and dimensions of library services promotion
Leonor Gaspar Pinto & Paula Ochoa
The impact of health informatization on the organization and administration of medical libraries in China
Li Zhang, Chunhua Yang & Guizhi Wang
How to promote library services: academic libraries in India
Preeti Mahajan & Rupak Chakravarty
Library usage and readership enhancement: best practices to promote library services of CORD, NIRD
Tella Rama Devi
From Australia to China online: delivery of online library services to off-shore students in China
Sharon Karasmanis
Globalization and library management: practical ideas for effective strategic methods
Antonia Arahova & Sarantos Kapidakis
Intercultural dialogue in the public library: the experience of the District 2 Library in Terrassa, Barcelona
Maria Gental Morral
Dynamics of marketing library services to disadvantaged communities: promoting knowledge seeking behavior
Muhammad Kamran Naqi Khan, Muhammad Anwar Ejaz & Aamir Ghafoor Ch
The public library: environment for the formulation of risk indicators in the information society
Ana Perez-Lopez, Javier Lopez-Gijon & Carmen Galvez
With multiculturalism as a backdrop, the re-positioning of digital information services in Chinese public libraries
Tong Zhang
Beyond promotion-the destination library: the national library of Singapore case story
Wee Pin Wan
Librarians' professional values and perspectives in the era of the digital library
Keqian Xu
Think multiculturally, recruit nationally, relate locally: library campaigns in the Netherlands and Denmark
Marian Koren
The impact of globalization on library management and marketing
Ronghui Su & Qingming Yang
Developing future library leaders in the context of globalization with an analysis on cultural intelligence
Xuemao Wang & Chang Su
The library and cultural patterns in lending statistics
Maja Coltura & Bart Vercruyssen
Using the feedback loop to create a marketing campaign
Jill Cousins
Performance measurement of metadata management
Leon Zhao
Knowledge society of digital librarians' blogging information management
Xiaowen Ding
N2  - Addresses some of the latest developments in the marketing and management of libraries worldwide, recognizing the challenges to meet local needs in a global, information society. Describes successful programs designed to promote libraries within a community, nation, or academic community
ER  -