TY  - BOOK
AU  - Nicholl,David Shelley
TI  - Advertising: : its purpose, principles and practice
SN  - 0712101233
U1  - 659.1 NIC 
PY  - 1973///
CY  - London
PB  - Macdonald & Evans
KW  - Advertising
KW  - Advertising campaigns
N1  - Includes index; Bibliography: p. 163-164
ER  -