Nicholl, David Shelley. <br/><br/>
Advertising:   its purpose, principles and practice/ 

 - London:  Macdonald & Evans,  1973. 
 - xi, 180 p.  illus., form.  23 cm. 
<br/><br/> Includes index. 
<br/><br/>Bibliography: p. 163-164. 
<br/><br/><label>ISBN: </label>0712101233  TZS 2,000/= 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.<br/>Advertising campaigns.
<br/><br/><label>Dewey Class. No.: </label>659.1 NIC