TY  - BOOK
AU  - Wells William
AU  -  Moriarty  Sandra 
AU  - Burnett John 
TI  - Advertising principles and practice
SN  - 9788120333048
U1  - 559.1 WEL 
PY  - 2006///
CY  - New Delhi
PB  - Printice -Hall of India
KW  - Marketing
KW  - Advertising
N1  - Includes index
ER  -