Wells William <br/><br/>
Advertising principles and practice / 
William Wells, Sandra Moriarty and John Burnett 
 - 7th ed. 
 - New Delhi :  Printice -Hall of India ,  c2006. 
 - xxix , 592 p . :  ill ,   26 cm. 
<br/><br/> Includes index 
<br/><br/><br/>eng 
<br/><br/><label>ISBN: </label>9788120333048  TZS 16651.244 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Advertising
<br/><br/><label>Dewey Class. No.: </label>559.1 WEL