TY  - BOOK
AU  - Peebles,Dean M.
AU  - Ryans,John K.
TI  - Management of international advertising: a marketing approach 
SN  - 0205079881 :
U1  - 659.1 PEE 
PY  - 1984///
CY  - Boston
PB  - Allyn and Bacon
KW  - Advertising
KW  - Export marketing
N1  - Includes bibliographical references and index
ER  -