Peebles, Dean M.,

Management of international advertising : a marketing approach / Dean M. Peebles and John K. Ryans, Jr. - Boston : Allyn and Bacon, c1984. - vii, 296 p. : ill. ; 25 cm.

Includes bibliographical references and index.


eng.

0205079881 : NA


Advertising.
Export marketing.

659.1 PEE