TY  - BOOK
AU  - Lovell,Mark
AU  - Potter,Jack
TI  - Assessing the effectiveness of advertising
SN  - 0220697302 
U1  - 659.1 LOV 
PY  - 1975///
CY  - London
PB  - Business Books
KW  - Advertising
KW  - Advertising campaigns
N1  - Includes index; Bibliography: p. 273-275
ER  -