Lovell, Mark, <br/><br/>
Assessing the effectiveness of advertising / 
by Mark Lovell and Jack Potter. 
 - London :  Business Books,  c1975. 
 - xvi, 281 p. :  ill. ;  23 cm. 
<br/><br/> Includes index. 
<br/><br/>Bibliography: p. 273-275. 
<br/><br/><br/>eng 
<br/><br/><label>ISBN: </label>0220697302   TZS 22,773.49 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Advertising campaigns.
<br/><br/><label>Dewey Class. No.: </label>659.1 LOV