Craig, C. Samuel

International marketing research / C. Samuel Craig and Susan P. Douglas - 2nd ed. - Chichester [England] ; New York, NY : Wiley, c2000. - xxii, 425 p. : ill. ; 25 cm.

Douglas' name appears first on the earlier edition

Includes bibliographical references and indexes


eng.

0471983225 (pbk.)


Export marketing

658.84N STE